Product Marketing Manager

We’re hiring a Product Marketing Manager to own how Gameball is understood, adopted, and loved. You’ll sit at the intersection of product, go-to-market, and content — translating product value into compelling stories and high-impact materials. You will shape market perception, drive successful product launches, and fuel our content ecosystem with assets that sales, partners, and customers actually use.

If you love turning complex capabilities into clear value, partnering across teams, and building content that drives pipeline and adoption — this is your role.

Responsibilities

• Product Marketing Strategy: Gain a deep understanding of our audience, work with Head of Marketing and Stakeholders in developing our products positioning, messaging, launches, competition intelligence and contribute in marketing direction
• Content Strategy & Execution: Plan, create, and manage engaging content across multiple formats (videos, social, articles, webinars, white papers, newsletter).
• Creative & storytelling: Distill product, technical and industry knowledge into clear, engaging content that power high-performing campaigns
• Customer Marketing: Conduct customer interviews, produce case studies, testimonial videos, and success story content
• Campaign management: Serve as the glue between marketing teams and manage product-led co-marketing campaigns with ecosystem partners
• Resource Hub Development: Build and maintain evergreen content (e.g. research, best practices, comparisons) that drives lead conversion.
• Product Marketing & Enablement Content: Collaborate with PMM on product newsletters, monthly update blogs, collateral, and release communication materials, including webinar hosting for major releases.
• Lifecycle content: Create content and messaging for email drip campaigns throughout the customer lifecycle.

Requirements

• Marketing experience: 4-5 years of marketing experience, with a focus on product marketing or Product-Led content creation, in B2B SaaS with a self-serve motion.
• Balanced strategy & execution: Able to define product marketing strategy and execute hands-on launches and competitive research
• Marketing breadth: You understand campaign, channel, content, and comms strategy in addition to product marketing strategy.
• Industry curiosity: Strong interest in loyalty, retention, gamification, and martech — and willingness to deeply learn the space.
• Presentable and fluent in English: Strong communicator on camera and in writing, with an active LinkedIn presence — this role relies heavily on LinkedIn content.
• Sales enablement excellence: Experience producing polished collateral for revenue teams such as pitch decks, battlecards, ROI sheets, comparisons, and white papers.
• ]Writing ability: ]You’ve written short-form and long-form content, and can point to examples of your writing. Bonus: Familiarity with SEO Optimization
• High-quality bar: You've developed marketing strategies and tactics that put the customer first, while hitting growth goals at the same time.
• Good sense of design: with essential visual skills (Figma, Canva, Loom, Basic video editing) for social and web content
• Goal setting & prioritization: You know how to set both short-term goals and long-term goals that are used for prioritization and focused on impact.
• Modern tools & AI: Comfort with and/or ability to quickly learn these tools for competitive intelligence, content creation/video, sales enablement, design, etc.