Game Path is working with a growing mobile game developer based throughout Europe, actively seeking a Creative Designer with a strong background in mobile game marketing and playable ad creation to join the team at a critical early stage in development.

The role is permanent and fully remote within Europe.

Position Overview

Playable Ads Creation:

Design and develop interactive playable ads and high-impact marketing creatives for mobile games, ensuring alignment with campaign goals and platform requirements

Marketing Asset Design:

Produce visually compelling video ads, banners, and promotional materials for user acquisition across various ad networks and social platforms

Cross-Functional Collaboration:

Work closely with marketing, product, and development teams to ensure creative assets meet technical and branding standards

Content Optimization:

Conduct A/B testing and competitor analysis to refine ad creatives for optimal engagement and conversion rates

Trend Awareness:

Stay up-to-date with the latest trends in mobile advertising, gaming visuals, and ad network best practices

Design Documentation:

Maintain clear documentation for creative concepts, asset specifications, and campaign requirements

Requirements

Proven experience as a Creative Designer in the mobile gaming industry (portfolio required)
Hands-on experience designing and producing playable ads for mobile games
Strong visual design skills with proficiency in tools such as Adobe Creative Suite, Figma, or similar
Demonstrated ability to create high-quality marketing assets (video, banners, interactive ads) for user acquisition campaigns
Solid understanding of mobile ad platforms (Facebook, Google, TikTok, Unity, etc.) and their technical requirements
Excellent collaboration and communication skills; comfortable working remotely with cross-functional teams
Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment.

Preferred Qualifications

Previous experience in a creative role ideally within a mobile game studio
Familiarity with HTML5, JavaScript, or animation tools for interactive ad development
Experience with A/B testing, analytics, and performance optimisation of marketing creatives
Passion for mobile gaming and an understanding of player psychology and engagement strategies

Ready to shape the future of mobile game marketing?

Submit your CV and portfolio today showcasing your experience in mobile game creative design and playable ads.