Galls, LLC is the largest and fastest growing supplier of uniforms and equipment to public safety professionals with a national presence in more than 80 locations across the nation. With over 50 years in the Industry, it is easy to see why. We are PROUD to Serve America’s public safety professionals by providing the broadest selection of uniforms, equipment and solutions combined with great customer service.

SUMMARY

This role will work in close collaboration with management and other team members to coordinate, oversee and execute day-to-day and long-term activities for all paid media, to deliver quality traffic to our eCommerce properties and deliver monthly revenue targets. The ideal candidate is eager to explore and test new platforms, optimizing with audience strategies, and leveraging innovative ad formats. This role will be responsible for executing digital/paid strategies for all websites under Galls brand.

WHAT YOU’LL DO

Drive new customer acquisition across all websites
Develop Galls’ paid media strategy and detailed plans to deliver on the revenue and profitability objectives.
Explore new digital marketing channels to diversify marketing channel mix along with reaching our desired audiences
Manage our agency relationship that oversees all paid media including search, social, video. Including holding them accountable towards forecasting goals.
Keep pace with search engine and PPC industry trends and developments.
Set and manage performance metrics and targets by channel, analyzing results and optimizing spend for efficiency and impact, working closely with your channel owners
Plan and execute tests of new strategies, tactics, new channels, creative & messaging
Working closely with the Brand and Creative teams to develop compelling creative and content to drive engagement in mid to upper funnel tactics.
Review data analysis and metrics to ensure ad campaigns meet forecasted objectives and seek optimization opportunities. Collaborate with data and analytics teams to implement attribution models and reporting dashboards.
Provide regular performance updates to executive leadership, with actionable insights

WHAT YOU BRING

Bachelor’s degree in marketing, business; however prior work experience will be taken into consideration
7+ years in digital marketing in an e-commerce setting, with expertise in paid search, paid Social, video and affiliate marketing
Experience managing multi-million-dollar budgets and delivering profitable growth, along with ROAS improvements
Excellent communication and collaboration skills
Experience selecting, managing, and holding agencies accountable for results.
A track record of delivering results, with strong skills in goal setting, reporting, forecasting, and performance management
Stay ahead of industry trends, platform innovations, and competitor strategies identifying new opportunities for growth
Proficiency in data analytics and storytelling, distilling complex insights into clear actionable recommendations for senior leadership

WHAT WE OFFER

Excellent medical/dental and vision coverage
401(k) retirement plan with company contribution
Flexible benefits
Generous employee discount
Vacation and Personal Time
Paid Holidays
Tuition reimbursement

Galls is an EEO/AA/Minorities/Female/Disabled/Veterans Employer. If you need accommodation for any part of the employment process because of a medical condition or disability, please call Human Resources at 859-266-7227 with the nature of your accommodation request and include the Galls location and the title of the job opening.