Performance Marketing Strategist

About G-Labs

We’re looking for a sharp, performance-focused Paid Advertising Specialist to take the reins on digital campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok and more. You’ll be part strategist, part executor, crafting campaigns that don’t just run, but convert. Whether it’s for eCommerce, lead generation, or B2B/B2C, if you thrive in data, love creative testing, and get excited by ROAS, you’ll feel right at home here.

Paid Media Strategy & Execution

• Plan, build, and scale paid campaigns across Meta, Google, LinkedIn, and emerging platforms
• Conduct keyword research, audience segmentation, and competitive analysis
• Write compelling ad copy, coordinate creatives, and suggest thumb-stopping visual angles
• Ensure accurate tracking setup with UTMs, pixels, and conversion events
• Bring creative concepts to the table that enhance performance, not just execute briefs

Performance & Insights

• Monitor budget pacing, conversion metrics, and ROAS daily
• Use GA4, Meta Ads Manager, Google Ads, and other tools to assess campaign performance
• Run structured A/B tests across messaging, creatives, and targeting
• Build clear, actionable performance reports that guide decisions
• Identify winning patterns and scale them fast
• Use AI tools to generate testing hypotheses, optimize copy, or produce fast iterations

Collaboration, Creative & Communication

• Work closely with design and content teams to align messaging
• Contribute creative concepts and basic video editing for reels, TikToks, and stories
• Suggest angles, design variations, and short-form edits that drive results
• Present campaign updates, strategy shifts, and creative insights to stakeholders
• Stay up to date on ad platform changes and emerging AI and automation trends

What We’re Looking For

• 2–4+ years in paid media (Meta, Google required; TikTok/LinkedIn bonus)
• Experience running campaigns in eCommerce, lead gen, or B2B/B2C environments
• Proficient with SEMrush, Ahrefs, Google Keyword Planner
• Comfortable in Ads Manager, Google Ads, LinkedIn Campaign Manager
• GA4, GTM, UTM setup, pixel/event tracking — second nature to you
• Hands-on with AI tools (e.g. ChatGPT, Claude, Jasper, Midjourney) to boost performance, ideation, and creative
• Experience with basic design (Canva, Adobe) and short-form video editing (CapCut, Premiere)
• Analytical mindset, but creative enough to write your own ad angles and test hypotheses

Qualifications

• Degree or diploma in Marketing, Advertising, Communications, or related field (preferred, not required)
• Certifications in Meta Blueprint, Google Ads, or AI tools (ChatGPT for Marketing, Prompt Engineering, etc.)
• Bonus: Personal projects or case studies using AI in performance campaigns

Why Join G-Labs

• 100% remote, flexible hours, outcome-focused culture
• Campaigns across real estate, tech, and high-growth sectors
• Work with a future-facing team exploring AI, automation, and performance at scale
• Bring creativity, ideas, and strategy, not just execution
• Be part of a fast-paced team that values innovation and experimentation