Marketing Data & Attribution Leader

At FuturHealth, we're on a mission to create a product where every individual feels inspired and empowered to confidently take charge of their wellbeing. We believe in and are dedicated to offering personalized and holistic approaches to combat health concerns.

Operating at the intersection of health and technology, we provide a comprehensive range of services, including telemedicine, personalized nutrition plans, medication delivery, and insurance solutions. We believe that wellbeing is deeply personal, and the path to becoming the best version of yourself is paved with progress, not perfection. Our central focus is on utilizing scientifically-proven prescriptions and telehealth initiatives to tackle obesity head-on.

Role Overview

As the Marketing Data & Attribution Leader, you'll sit at the heart of FuturHealth's $100M+ growth engine—owning the frameworks, systems, and models that power data-driven decisions across media, product, and finance. You'll be responsible for building accurate attribution models, managing real-time marketing dashboards, and delivering insights that shape channel investments, CAC optimization, and LTV growth.

This is a critical role that ensures our performance and brand marketing efforts are not only creative—but accountable and measurable at scale. You'll collaborate closely with teams across Growth, Performance, Lifecycle, Product, and Finance to shape the future of our marketing analytics infrastructure.

What You'll Do

Attribution Modeling & Analytics

• Develop and manage multi-touch attribution (MTA), media mix modeling (MMM), and incrementality testing strategies
• Create frameworks to measure performance across channels, surfaces, and conversion windows
• Partner with Product and Finance to tie attribution models to customer lifetime value (LTV), retention, and cohort behavior

Dashboarding & Reporting Infrastructure

• Build and maintain dashboards tracking CAC, ROAS, LTV, conversion rates, and spend pacing across paid and owned channels
• Ensure accuracy and real-time visibility of performance metrics for Marketing, Execs, and Finance stakeholders
• Own the integrity and structure of marketing data in Looker (or equivalent BI platform)

Cross-Functional Partnership & Budget Strategy

• Act as a liaison between Marketing, Finance, and Product to inform growth forecasts and investment decisions
• Partner with the Performance Marketing Director and SVP Media & Growth to guide media allocation and scale planning
• Support campaign measurement, brand lift studies, and test/control experimentation across initiatives

What You Bring

• 6–10 years of experience in marketing analytics, data science, or growth operations
• Strong command of attribution methods (MTA, MMM), incrementality testing, and experimentation frameworks
• Proficiency with SQL and BI tools (e.g., Looker, Tableau, Mode, GA4, Segment, Amplitude)
• Experience with marketing tech stacks and data systems (CRM, ESP, CDP, ad platforms, UTM governance)
• Ability to communicate complex data findings to marketing leaders, creatives, and non-technical stakeholders
• Experience in high-growth B2C, DTC, or health tech environments

Preferred

• Familiarity with privacy-focused analytics solutions (e.g., post-iOS14 tracking)
• Experience in regulated or HIPAA-compliant marketing environments
• Background working in performance marketing or media operations teams

The pay range for this role is $168,000- $203,000 total compensation package. We offer a competitive salary package and may include variable compensation such as bonus and equity. _Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.

__Additional Company Info

__Founded by a team with a proven track record of delivering exceptional experiences to over 25 million consumers, they began by revolutionizing personalized nutrition through an intuitive mobile app that adapts meal plans to individual metabolisms and preferences. With seamless integrations with food services and a thriving community of like-minded individuals, the formation of FuturHealth began to further empower people on their health journey.

_Securing Series Seed Funding in December 2023, FuturHealth is backed by Corazon Capital, Oversubscribed Ventures, and InterAlpen Partners. We achieved remarkable 40X growth in 2024 and are proud to be maintaining this impressive momentum. _We are currently seeking visionary people to join us in our journey to revolutionize healthcare and empower individuals to lead healthier lives. If you are passionate about making a meaningful impact and driving innovation in the health and wellness and technology space, we invite you to explore opportunities and be a part of the future of healthcare.

__What we can offer:

_

• Flexibility and Balance:

• Fully remote work policy, Unlimited Paid Time Off (PTO), 13 Company Holidays plus Floating Holiday flexibility for added personal convenience! Paid Parental Leave (US Only)

• Comprehensive Total Rewards (US Only): Health, Dental, Vision Insurance, and Retirement (401k).

• Wellness Support (US Only): Employee Assistance Program (EAP), Health Savings Account (HSA), and Flexible Spending Account (FSA).

• Exclusive Perks (US Only):

• Partnerships: SmartSpend discounts, SoFi financial tools, One Medical care, and Rightway healthcare navigation.

• Pet Insurance: Affordable plans for your furry friends.

• Commuter Benefits (State Specific): Simplify daily travel.

• Tools to Thrive:

• New hire swag and company equipment (laptop, software) for a seamless start.

• Authentic startup exposure with opportunities to make a tangible impact.

• A culture built on autonomy, accountability, and results-driven success.

Note: Benefits and compensation listed may vary based on the country of your employment and the nature of your employment with Futurhealth.