Sales Marketing Manager

About the Company

Our client is a fast-growing food production company with a reputation for high-quality products and innovation in the market. As they continue to scale, they are embarking on an exciting retail expansion program across the U.S., aiming to bring their products to a wider audience of consumers and strengthen their presence in key retail channels.

Position Overview

The Sales & Marketing Manager will lead the company’s retail growth strategy—driving listings with major national and regional retailers, managing trade marketing initiatives, and elevating brand awareness through integrated marketing campaigns. This is a hands-on leadership role ideal for a commercially driven professional with experience building food brands in retail environments.

Key Responsibilities

Sales & Retail Expansion:

• Develop and execute the retail sales strategy to achieve ambitious growth targets.
• Identify, prospect, and secure listings with major national, regional, and independent retailers.
• Manage relationships with retail buyers, brokers, and distributors to maximize shelf presence and promotional opportunities.
• Oversee sales forecasting, pricing strategy, and promotional planning to drive revenue.

Marketing & Brand Development:

• Build and execute brand marketing plans aligned with retail expansion goals.
• Manage all trade marketing initiatives—POS materials, in-store activations, sampling programs, and merchandising.
• Collaborate with the digital marketing team to align consumer campaigns with retail launches.
• Analyze performance metrics (ROI, sell-through, brand awareness) and optimize marketing spend.
• Develop website & merchandise for the company

Leadership & Cross-Functional Collaboration:

• Partner closely with operations, finance, and supply chain teams to ensure successful retail execution.
• Lead, mentor, and build a small team of sales and marketing professionals as the business grows.
• Represent the brand at key industry trade shows and retail events.

Qualifications

• 7+ years of experience in sales and marketing roles within the food production or CPG sector.
• Proven success launching and growing food brands in retail channels (grocery, specialty, or mass).
• Strong understanding of category management, retail dynamics, and shopper marketing.
• Excellent negotiation, presentation, and relationship-building skills.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, growth-oriented environment.

What’s on Offer

• Competitive salary and performance-based incentives.
• Opportunity to lead a key strategic growth initiative with a rapidly scaling food production brand.
• Collaborative, dynamic company culture where innovation and initiative are rewarded.