Social Media Marketing Specialist

About the Role

FutureBridge — a global techno-commercial consulting and advisory company — is seeking a dynamic Social Media & Digital Marketing Specialist to own and execute our digital presence across LinkedIn, X, YouTube, and beyond. You’ll be the driving force behind FutureBridge’s social brand voice, responsible for planning, publishing, engaging, and tracking performance across social and digital channels.

This is an execution-heavy role with strategic influence, ideal for someone with deep B2B marketing sensibility, a strong command of social and digital platforms, and experience navigating complex stakeholder environments.

Key Responsibilities:

Social Media Management

• Plan, draft, and publish monthly content calendars across LinkedIn, X, and YouTube.
• Write crisp, professional post copy aligned with various practice themes.
• Coordinate visual assets and animations with the design/video team.
• Manage end-to-end YouTube publishing, including coordination of case study scripts and thumbnails.
• Engage with followers, monitor platform health, and track MoM audience growth.
• Respond to comments and DMs and track competitor engagement for learning loops.

Campaigns, Newsletters & Performance

• Lead creation and execution of multiple LinkedIn newsletters, coordinating with practice experts and ensuring consistency and performance tracking.
• Collaborate with cross-functional team members on Salesgear campaigns, coordinating execution and ensuring content quality and relevance.
• Maintain and optimize digital outreach strategies to increase target audience engagement and drive webinar registrations and attendance.

Webinars & Events

• Set up and manage LinkedIn Live and Livestorm webinar sessions.
• Coordinate with internal stakeholders and external speakers for seamless planning and execution.
• Manage pre- and post-event promotion across channels including audience segmentation, group targeting, and snippet distribution.
• Ensure quality control of recordings and post to Vimeo with SEO-optimized descriptions.

Program Management

• Plan, coordinate, and track execution of social media initiatives across practices to ensure timely and consistent delivery.
• Develop and maintain project timelines, campaign calendars, and content pipelines in alignment with stakeholder inputs.
• Facilitate seamless collaboration between cross-functional teams — including practices, content, design & CP to achieve desired outcomes.
• Ensure all deliverables meet quality standards and adhere to brand tone, messaging, and timelines.
• Identify bottlenecks, escalate challenges, and proactively resolve roadblocks to keep projects on schedule.

Analytics & Growth Tracking

• Track performance across all platforms using native tools and dashboards (e.g., LinkedIn Analytics, YouTube Studio, GA4, Salesgear).
• Build monthly performance reports with clear insights and actions.
• Measure KPIs like follower growth, engagement rates, registration/attendance uplift, and content CTR.

Must-Have Skills & Experience:

• 5–7 years of hands-on experience in social media and digital marketing, ideally in a consulting or B2B innovation-driven industry.
• Proven ability to manage multi-channel calendars and collaborate with cross-functional teams.
• Strong B2B content writing skills — especially for social media, newsletters, and webinars.
• Familiarity with tools such as LinkedIn Campaign Manager, Salesgear, YouTube Studio, Canva, Figma, and Google Analytics.
• Experience using scheduling and automation tools (Buffer, Hootsuite, Zoho, HubSpot, or similar)

What You'll Love

• Remote-first flexibility with a global, future-focused consulting company.
• A performance-driven culture that values independence and initiative.
• Creative freedom to propose and test content formats, distribution experiments, and new community strategies.
• Opportunity to work closely with industry-leading experts and leadership.
• Data-driven mindset with a good understanding of analytics and reporting frameworks.

Performance Indicators

• Follower Growth: Consistent MoM growth across priority geographies and segments.
• Webinar Metrics: Increase in targeted registrations and actual attendance.
• Engagement Health: CTRs, interactions, and post frequency across core channels.
• Newsletter Success: Open rates, click-throughs, and subscriber growth across verticals.