Lifecycle Marketing Manager

We build marketing-led growth programs for seed stage through series A digital health & wellness startups.

In this role, you’ll be responsible for both growth and long-term retention strategies that drive activation, retention and monetization, as well as identifying opportunities for re-engagement and customer LTV. The right person for the job will have experience and expertise in email & SMS marketing – specifically in the areas of email strategy/planning, metrics and analytics.

Experience with Klaviyo is required. Industry experience in digital health & wellness a plus. This is a part-time contract role to start.

Responsibilities

• Lead development and execution of a CRM messaging and content strategy and roadmap that will drive growth, retention, and subscription revenue for subscription. Leverage a multi-channel approach with an emphasis on email marketing and SMS.
• Develop segmentation and targeting strategies for marketing campaigns and lifecycle flows. Utilize segmentation tools to develop optimal audiences.
• Define, gather, and organize requirements for developing automated lifecycle journey messaging for new subscribers and reconnects.
• Develop and execute lifecycle marketing campaigns by developing strategy, identifying customer segments, and key messages.
• Build, test, and optimize engagement and retention programs, making continuous improvements based on performance, trends, insights; regularly report out metrics.
• Identify new opportunities to increase engagement from active and lapsed subscribers.

Who You Are

• You have high standards, take ownership of your work, and are invested in the outcome.
• You operate with a customer-first orientation.
• You have exceptional ability to develop and validate hypotheses through experimentation.
• You problem-solve with a sense of urgency.
• You have excellent communication skills.
• You proactively help others and are a team player.
• Experience working in a direct-to-consumer, subscription-based company highly preferred.

Qualifications

• 3+ years in CRM and lifecycle marketing with proven hands-on experience driving strategy, growth and retention via customer segmentation and multi-channel (email, SMS) automated campaigns
• Experienced with email CRM platforms, including Klaviyo, Iterable
• Strong communication skills, with client & external teams