Growth Marketing Lead

Company

Fusion Cyber is addressing the cyber talent gap with AI-enhanced, human-powered solutions.

Mission

This isn’t just another marketing role — it’s a career-defining opportunity. Fusion Cyber is scaling fast, with AI at the core of our products and go-to-market. We’re looking for motivated talent who is ready to step up from running campaigns to building an AI-powered growth engine that drives millions in revenue.

You’ll inherit some working systems, but your mandate is to elevate them into a best-in-class AI marketing machine. You’ll be the architect of that future.

Remote-first with local presence. This full-time role is primarily remote but requires periodic in-person collaboration or event attendance. Applicants must be located in the Fairfax or Northern Virginia region.

What You’ll Do

Build and Scale the AI Growth Engine

• Turn paid ads, SEO/GEO, and funnel operations into a predictable, automated system that links spend to enrollments.
• GEO (Generative Engine Optimization) - ensuring content is easily discoverable, trusted, and cited by AI systems
• Deploy AI tools (BeaconAI, AliceAI, HavenAI) into daily ops, so marketing becomes a growth engine, not a cost center.

Own and Optimize Growth Metrics

• Own Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and Pipeline Velocity; your dashboards will be what the CEO and COO check weekly.
• Experiment, test, and scale campaigns that double revenue efficiently, without doubling spend.

Shape the Brand Narrative

• Position Fusion Cyber as the category leader in AI-Native workforce transformation.
• Create content strategies to drive engagement and conversion.
• Drive thought leadership across events, social channels, and partnerships.
• Create and monitor content for the company’s social media accounts.

Level Up Fast

• Work directly with the CEO (ex-2U, serial founder) and COO to learn how to run and scale a growth-state startup.
• Mentor interns or junior talent into a high-performing market pod.
• Work cross-functionally with operations, AI engineering, admissions, business development, and university partners to align campaigns with company goals.

Who You Are

• Ambitious: You’ve had real success (1-5 years) in demand gen, growth marketing, or marketing ops – maybe at a SaaS, edtech, or cyber-focused company – and you’re ready for the next level.
• AI-Curious and Data-Obsessed: You already experiment with AI tools (e.g. ChatGPT, Claude, or other models) and love attribution dashboards and CAC/LTV math.
• Builder Mentality: You’re excited to architect and optimize marketing platforms, not just operate and maintain existing ones.
• Strategic Communicator: You possess or are actively pursuing a degree in communications, marketing, or a related field and bring strong copywriting and messaging skills.
• Analytical and Performance-Driven: You can analyze data and metrics to refine campaigns and improve ROI.
• Organized and Accountable: Exceptional project management and organizational skills, with the discipline to manage your timely and deliverables effectively in a remote environment.
• Community-Connected: Based in Fairfax/Northern Virginia, you thrive being plugged into the DC startup + DoD ecosystem, and can join periodic in-person events and collaboration sessions.

What Success Looks Like (12 Months)

• Enrollment pipeline doubles while CAC drops.
• At least 70% of campaign execution is AI-automated.
• Fusion Cyber is recognized for category-defining AI marketing in edtech/cyber.
• You go from Growth Marketing Lead to Head of Growth, having proven you can own the system.

Why You’ll Love Working Here

• Career Trajectory: A chance to go from “talented marketer” to “startup growth leader” in 12-24 months.
• Direct Exposure: Collaborate with founders, investors, university presidents, Forture 500 CIOs, and DoD stakeholders.
• Ownership & Impact: You’re not “helping marketing” – you’re leading growth strategy.
• Mentorship: Work side-by-side with a CEO and COO scaling a multi-million-dollar AI company.

What We Offer

• A mission-driven culture focused on impact and innovation.
• Salary commensurate with experience, performance-based incentives, and equity opportunities.
• Medical, dental, vision benefits, 401k, paid holidays, unlimited PTO
• Opportunity to work with cutting-edge technology and programs.
• Collaborative and high-energy team environment.