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Product Designer will continuously collaborate with product managers and engineers within one or multiple product teams in order to discover and develop the best products for customers and in alignment with the Corporation’s product vision.
Product Designer responsibilities include discovering and defining product specifications, building holistic product experience designs, prototyping, user testing, interaction and visual designs.
Ultimately, the Product Designer will help build products that are easy to use and visually appealing to our potential customers.
Responsibilities:
Competencies:
(1) Product Orientation
The modern product designer participates in all phases of a product, from discovery to delivery to iteration. Rather than sitting with fellow designers, the modern product designer sits together with his or her product manager and if at all possible the team of engineers building the product. Rather than being measured on the output of their design work, the product designer is measured on the success of their product.
Given this, good product designers have many of the same concerns as product managers. They are deeply oriented around actual customers and the value their product is bringing to those customers. They also understand that the product is in service of a business and can incorporate those concerns and constraints into the design of a product. Designers further understand that the user experience is as important to customer value as the underlying functionality.
(2) Holistic Experience Design
User Experience (UX) is much bigger than User Interface (UI). Some people even use the term “Customer Experience” to further emphasize the point. UX is any way that customers and end-users realize the value provided by your product. It includes all the touchpoints and interactions a customer has with your company and product over time. For modern products, this usually includes multiple different UI’s (web, mobile, desktop, etc.) as well as other customer touch points (email, customer support, notification, online storage integration, etc.).
Good product designers anchor their work with a broad view of UX. They think about the customer’s journey over time as they interact with the product and company as a whole.
(3) Prototyping
One of the most important tools of modern product teams are prototypes. Discovering products that customers love requires continuous collaboration with colleagues as well as frequent validation with external users and customers. Prototypes provide the vehicle to facilitate that communication. They are a far more accurate representation of intent than wireframes or screenshots as they are able to capture many other aspects of the full user experience.
Good product designers use prototypes as their primary canvas for communicating ideas both internally and externally. They are generally comfortable with a number of different prototyping tools, and able to apply the correct one for the task at hand.
(4) User Testing
Good product designers are constantly testing their ideas with real users & customers. They don’t just test when a prototype or idea is ready, they build testing into their weekly schedule. The regular cadence means that they’re able to constantly validate and refine ideas as well as collect new insights that they may not have even been looking for. It also means that they aren’t as likely to become too attached to ideas before they come in contact with objective outside opinions. Product designers and their product teams utilize the opportunity to assess the value of their ideas. Will customers actually use or buy the product and if not, what would it take?
(5) Interaction and Visual Design
Modern product designers may have different strengths, but generally have some level of skill with both visual and interaction design. Having a more complete toolset allows them to work quickly at different levels of fidelity depending on the context. It also allows them to design experiences in ways that wouldn’t have been possible when thinking of interaction and visual separately.
Requirements: