Digital Marketing Operations Analyst

Job Title: Digital Marketing Operations Analyst

Level: Junior to Mid-Level

Location: Remote (South Africa)

Compensation: $35K–$40K per annum

About FullFunnel

FullFunnel is a GTM and RevOps services firm that partners with B2B organizations to tackle their toughest go-to-market and revenue challenges.

As part of our Marketing Operations team, you’ll help execute high-impact digital programs across Paid Media, SEO, GEO & LLM, Email, and Automation. You’ll thrive in a fast-moving, data-driven environment that blends creativity, analytics, and emerging AI tools to redefine modern B2B marketing execution.

Position Summary

The Digital Marketing Operations Analyst plays a critical role in supporting the Marketing Operations Manager to develop, execute, and optimize multi-channel digital marketing programs for B2B clients.

This position bridges hands-on campaign execution and analytical rigor, ensuring campaigns across paid, organic, and automated channels perform efficiently, integrate seamlessly with marketing platforms, and contribute directly to client revenue growth.

This is a client-facing role, ideal for someone who thrives on communicating performance insights, recommending optimisations, and driving measurable impact from the outset.

Key Responsibilities

Campaign Execution & Optimization

• Build, launch, and optimize paid search and social campaigns across Google Ads, LinkedIn Ads, Meta (Facebook/Instagram), and other platforms.
• Assist with GEO & SEO implementation, keyword research, technical SEO checks, and AI-powered content recommendations.
• Execute email and lead-nurture campaigns using HubSpot, Pardot, or similar automation platforms.
• Support Account-Based Marketing (ABM) strategies targeting enterprise or multi-region accounts.
• Collaborate with design, content, and RevOps teams to ensure cohesive, pipeline-driven campaign alignment.

Marketing Operations & Systems Management

• Build and optimize workflows, automations, and integrations within HubSpot, Pardot, and related CRM or analytics systems.
• Maintain data accuracy, lead routing, and attribution tracking across all platforms.
• Support the development of client-facing dashboards and ensure reporting consistency.
• Partner closely with RevOps to provide end-to-end funnel visibility and performance transparency.

Analytics, Reporting & Insights

• Track and analyze key performance metrics, CTR, CPL, MQL-to-SQL conversion, pipeline contribution, and ROI.
• Develop and manage custom dashboards in HubSpot, Databox, or Looker Studio.
• Translate data into actionable insights and clearly communicate findings to both internal and client stakeholders.

Innovation & Continuous Improvement

• Stay at the forefront of evolving trends in AI, automation, and ad technology, testing tools that drive targeting precision, personalization, and operational efficiency.
• Proactively recommend improvements to campaign strategy, platform usage, and marketing operations workflows.
• Champion modernization of client go-to-market programs using AI-native experimentation and data-driven innovation.

Qualifications & Skills

Required

• 2–4 years of hands-on experience executing digital marketing campaigns, ideally in a B2B agency environment.
• Proven success managing campaigns in Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.
• Proficiency with HubSpot Marketing Hub and/or Pardot (Marketing Cloud Account Engagement).
• Strong understanding of SEO fundamentals and how paid and organic tactics align to drive demand.
• Experience with marketing analytics, conversion tracking, and attribution reporting.
• Familiarity with CRM systems such as Salesforce or HubSpot CRM, and data integrations across systems.
• Excellent communication and presentation skills, able to explain performance insights to clients and internal stakeholders.
• Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced, high-growth environment.
• AI-native mindset, familiarity with generative AI, automation, and data enrichment tools to enhance productivity.

Preferred

• Experience with Clay or other advanced automation platforms.
• Background in funnel optimization and B2B lead lifecycle management.
• Knowledge of Google Tag Manager, Google Analytics 4, and data visualization tools such as Looker Studio, Power BI, or Databox.

What You’ll Gain

• Exposure to diverse B2B clients across multiple industries.
• Hands-on experience with the most advanced marketing tech stack in the B2B space.
• Mentorship from senior marketing and RevOps leaders modernizing how B2B marketing is executed.
• A culture that celebrates innovation, experimentation, and AI-driven performance.
• A flexible, collaborative environment that supports continuous learning and professional growth.