Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to join our team!. This role blends expertise

in email marketing, paid media buying, and content coordination to optimize our digital

marketing efforts across multiple platforms. All this can be done remotely!

We are FUJI Sports

We are a world-wide leading martial arts gi and gear company with 20 years of year-over-year growth. We are a hard working team led by high level athletes who are passionate about sports and in particular JiuJitsu and Judo.

Key Responsibilities

Email Marketing & Automation:

Build, manage, and optimize email marketing infrastructure.

Set up, test, and maintain automated email campaigns.

Monitor email performance, ensuring deliverability and engagement.

Conduct quarterly deliverability audits and list hygiene.

Develop monetization campaign maps, including repeat purchase and customer engagement campaigns.

Analyze email data, provide insights, and execute split tests to improve performance.

Collaborate with copywriters and designers to produce high-quality email content.

Paid Media Buying:

Plan, launch, and optimize paid advertising campaigns on Facebook, Instagram, and

other platforms.

Write compelling ad copy and collaborate with designers and video editors to create high-performing ads.

Ensure media buying strategies align with client objectives and business goals.

Monitor ad spend, pacing, and delivery to maximize ROI.

Provide performance reports and strategic recommendations for campaign improvements.

Educate team members and external partners on media buying best practices.

Content Strategy & Coordination:

Develop and execute a content calendar across social media, blogs, and other owned media channels.

Ensure consistency in brand messaging across all platforms.

Work with internal teams and content creators to produce engaging and relevant content.

Integrate customer insights and FAQs into content planning.

Optimize content formats for different channels to maximize reach and engagement.

Manage influencers and deploy monthly content generation campaigns for assets to be used in video ad marketing.

Requirements:

3+ years of experience in digital marketing, including email marketing, paid media buying, and content strategy.

Strong analytical and data-driven mindset to optimize marketing campaigns.

Proven ability to manage email automation, media buying, and content production in a fast-paced environment.

Experience using email marketing platforms (Klaviyo, HubSpot, etc.), media buying tools (Facebook Ads Manager, Google Ads, Hyros/Triplewhale/Segmetrics ), and

content management systems.

Excellent written and verbal communication skills with the ability to work cross-functionally.

Highly organized and detail-oriented with the ability to manage multiple project simultaneously.

Manage a network of influencers and content creators and coordinate content

creation campaigns via text/email/social

Bonus Skills:

Familiarity with customer retention strategies and lifecycle marketing .

Knowledge of conversion rate optimization (CRO) and A/B testing best practices .

Experience in grappling martial arts and/or team athletics.

Why Join Us?

Work remotely with a talented, passionate team.

Be part of a company that values creativity, innovation, continuous learning, and

transparency.

Opportunity to grow your skills in multiple areas of digital marketing.

Benefits include 401K and profit share after one year and a stipend for health insurance.