Marketing Director / Fractional CMO

Company Description

Full Scope Insights (FSI) was established in 2021 to fill a market gap for middle market companies needing strategic partners who could deliver sophisticated advisory work – the kind that fuels real growth, ensures robust compliance, and builds enterprise value – without breaking the bank. Our journey ignited with a passion for finance, accounting, and M&A, bringing that same sharp, analytical edge to the increasingly critical realms of sustainability reporting, human capital management, and growth & positioning. Today, we have grown into a trusted partnership with leading private equity funds managing over $80 billion in assets, and numerous publicly traded middle market companies. We serve a diverse client base, including innovative companies in the energy, technology, software, and manufacturing sectors.  To learn more, visit: www.fullscopeinsights.com.

Role Description

This is a full-time remote role for a dynamic and experienced Marketing Director to lead and expand our Growth & Positioning Advisory practice. This role combines high-level strategy with hands-on execution across multiple client engagements, focusing on demand generation, digital presence, brand positioning, and marketing operations.

Responsibilities

Marketing Leadership

• Serve as Fractional CMO for 3–5 B2B clients simultaneously, driving measurable marketing outcomes across awareness, lead generation, and revenue growth.
• Develop and implement comprehensive marketing strategies aligned with client business goals and stage of growth.
• Provide ongoing strategic advisory to client executives, including budget planning, GTM strategy, and campaign performance review.

Campaign Development & Execution

• Lead multi-channel marketing campaigns across digital (web, email, paid, social), traditional, and partner channels.
• Manage content strategy and publishing, including email marketing, blog content, and social media calendars.
• Create and execute PPC campaigns, SEO strategies, and targeted outreach on platforms like LinkedIn Campaign Manager and Google Ads.

Creative & Content Development

• Design compelling marketing collateral, digital assets, and brand visuals using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
• Develop and manage website content and landing pages via CMS tools such as WordPress or HubSpot.
• Ensure consistent brand messaging and visual identity across all touchpoints.

Performance Management

• Define KPIs, track marketing metrics, and optimize performance using tools like Google Analytics, HubSpot, and CRM systems.
• Maintain content calendars and ensure timely delivery across all client initiatives.
• Conduct quality assurance (QA) reviews on marketing assets to ensure accuracy and professionalism.

Collaboration & Operations

• Manage internal and external collaborators (designers, media partners, copywriters, developers).
• Lead the creation of pitch decks, investor presentations, and promotional materials.
• Oversee marketing operations including budgeting, resource allocation, and reporting.

Sales & Internal Marketing

• Identify and pursue new client opportunities through content marketing, outbound campaigns, partnerships, and thought leadership.

Essential Knowledge, Skills And Abilities

• Minimum 4 years of hands-on experience in digital marketing, content strategy, and social media management across B2B environments.
• Proven ability to lead and manage client engagements concurrently, averaging ~10 hours per week per client.
• Strong strategic advisory and client-facing communication skills, with the ability to influence executive decision-making.
• Proficient in AI-powered tools for content generation, campaign development, and accelerating speed to market.
• High attention to detail with a strong commitment to quality and consistency.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Deep working knowledge of key digital marketing platforms, including: Google Analytics & Google Ads, LinkedIn Campaign Manager, HubSpot and other CRM systems, Mailchimp, Canva, and CMS platforms like WordPress.
• Expert understanding of SEO best practices and content optimization strategies.
• Familiarity with HTML/CSS is a plus.
• Excellent writing, editing, and verbal communication skills.
• Highly organized with strong project management capabilities, including timeline and resource coordination.
• Ability to juggle competing priorities, meet tight deadlines, and perform in a fast-paced, client-driven environment.
• Creative thinker with a passion for emerging marketing trends, digital innovation, and continuous learning.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).

Compensation

This role includes a performance-based compensation model (low base, high variable comp) tied directly to the candidate’s ability execute projects for the firm. For the right & successful candidate, this position provides a rewarding opportunity within FSI. This is not a traditional corporate role—it is an entrepreneurial opportunity within a privately owned firm where growth and execution drive mutual success. We are seeking a self-directed leader capable of independently delivering high-quality projects. Please do not apply if you are uncomfortable with a performance-based compensation model or if you lack the experience to lead in this capacity.