Brand and Marketing Assistant

A Reputed E-commerce Company is hiring!

Position: Brand and Marketing Assistant

Location: Kupondole Lalitpur

Employment Type: Full-time

About the Role

We are emerging e-commerce and quick-commerce platform in Nepal, transforming how customers shop for hardware, machinery, electronics, and daily essentials. We are focused on delivering seamless, reliable, and fast digital shopping experiences across the region.

We are looking for a high-energy, versatile, and creative Sales & Marketing Assistant to lead our growth strategies from our Kupondole office. If you are a strategist who doesn’t mind rolling up your sleeves to create stunning visual content, we want you on our team.

Key Responsibilities

1. Marketing Strategy & Execution (ATL / BTL)

Plan, execute, and monitor comprehensive Above-the-Line (ATL) campaigns (such as local radio, print, or outdoor signage) to build high-level brand awareness for yetideal.com.

Design and execute impact-driven Below-the-Line (BTL) marketing activities, including local activations, vendor tie-ups, promotional events, and direct consumer engagement in the Kathmandu Valley.

Track market trends, analyze competitor moves, and identify new customer acquisition channels.

2. Digital Marketing & Social Media Management

Manage and grow .com’s presence across all major social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).

Develop monthly content calendars aligned with sales targets, product launches, and seasonal campaigns.

Run targeted, performance-driven paid ad campaigns (Meta Ads, Google Ads) to optimize conversion rates and lower customer acquisition costs.

3. Hands-On Content Creation

Graphic Design: Independently design visually striking posts, banners, carousels, and stories for digital platforms.

Video Production: Concept, shoot, and edit engaging short-form video content (Reels, TikToks, YouTube Shorts, and promotional product videos) that showcase our products and platform features.

Maintain a consistent brand voice, style, and visual identity across all marketing assets.

4. Sales Alignment & Performance Tracking

Align all marketing strategies with direct sales objectives to drive traffic, user registrations, and order volumes on the platform.

Monitor, analyze, and report weekly/monthly KPIs (traffic, engagement, conversion rates, and campaign ROI) to the management team.

Candidate Profile & Requirements

Experience: Minimum 2 years of proven experience in sales and marketing, ideally within e-commerce, retail, digital agencies, or tech-driven startups in Nepal.

Technical Skills:

Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, or Illustrator).

Competency in video editing tools (e.g., CapCut, Premiere Pro, or VN Editor).

Hands-on experience with social media management dashboards and Meta Business Suite.

Soft Skills: Excellent verbal and written communication skills in both English and Nepali. Strong negotiation skills and a results-driven mindset.

Education: Bachelor’s degree in Business Administration (BBA/MBA), Marketing, Communication, or a related field (reputable experience can substitute for degree requirements).

Local Context: Deep understanding of the Nepali consumer behavior, digital trends, and e-commerce landscape.