Retention Marketing Lead

We're looking for a seasoned Retention Lead to drive retention marketing strategy for top 1% Shopify brands at Frosted.

What You'll Do: As our Retention Lead, you'll own the strategic direction of client accounts, with a team of copywriter, designer, project manager and Klaviyo Technician following your guidance.

We want you to be fully focused on strategy and performance, so we have a dedicated project manager who handles all task deadlines and coordination on your behalf to keep the team on track. Your focus will be purely on driving results through:

• Strategy & Vision: Develop comprehensive retention strategies and marketing initiatives tailored to each brand's unique needs
• Data Analysis: Dive deep into campaign metrics, extract meaningful insights, and translate data into actionable recommendations
• Client Partnership: Lead performance review calls, present insights and strategies, and serve as the strategic advisor to our clients
• Team Leadership: Create strategic briefs, mentor the retention team on best practices, and ensure campaign excellence across all accounts

Unique Perks

• We offer unlimited PTO (Paid Time Off)
• You'll get to work alongside other Retention Leads who are managing their own teams. This creates opportunities for peer learning, skill development, and firsthand experience doing email & SMS marketing for some of the biggest eCommerce brands.
• We believe our team culture is second to none in the space. Experience what it's like to work with A-players across the board—highly creative individuals who will inspire you every day.

Requirements:

• Extensive Klaviyo expertise
• Proven experience managing multiple e-commerce brands simultaneously
• Strong analytical skills with the ability to turn data into compelling client presentations
• Excellent client-facing communication skills
• Available to cover UK/EST timezone

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