Marketing Manager - Digital Marketing

WHO WE ARE:

Frontline Data Solutions provides web-based health and safety software tailored for global companies operating in high-risk industries. Our solutions help businesses streamline compliance, incident management, and workplace safety through intuitive and scalable technology. With a focus on B2B SaaS, Frontline Data Solutions supports industries such as oil & gas, chemicals, and manufacturing. The company is committed to innovation, offering tools that enhance safety culture and regulatory compliance while improving operational efficiency.

POSITION OVERVIEW:

The Marketing Manager will be responsible for driving brand awareness, lead generation, and online visibility through strategic SEO, paid advertising, social media, and public relations initiatives. This role requires a data-driven marketer with expertise in optimizing digital campaigns, managing content strategies, and enhancing media presence to elevate the company’s market position. The ideal candidate will have a strong blend of analytical skills, creativity, and communication expertise to execute high-impact marketing campaigns that drive growth and engagement.

Key Responsibilities:

SEO & Web

• Develop and execute SEO strategies to improve organic search rankings and website traffic.
• Oversee website content optimization, technical SEO, and link-building efforts.
• Track and analyze website performance using tools like Google Analytics and Search Console.
• Collaborate with developers and content creators to enhance UX and conversion rates.
• Oversee and manage a third party for a website overhaul.

Paid Ads

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn, Meta, and other platforms.
• Manage ad budgets to maximize ROI and lead generation.
• Conduct A/B testing on ad creatives, landing pages, and bidding strategies.
• Analyze campaign performance and adjust strategies based on data insights.

Social Media

• Develop and implement a multi-channel social media strategy across LinkedIn, Facebook, X, Instagram, TikTok, YouTube, and Reddit
• Create and curate engaging content to increase brand awareness and engagement.
• Monitor social media trends, engage with followers, and manage community interactions.
• Track performance metrics and adjust strategy accordingly.

PR & Media

• Develop and execute PR campaigns to enhance brand reputation.
• Build relationships with journalists, influencers, and media outlets.
• Manage press releases, media pitches, and thought leadership content.
• Monitor brand mentions and industry trends to identify PR opportunities.

Qualifications & Skills:

• US-based candidate
• 3+ years of experience in digital marketing, with a strong focus on SEO, paid ads, social media, and PR.
• Hands-on experience with Google Ads, Meta Business Suite, LinkedIn Ads, and other paid channels.
• Proficiency in SEO tools (SEMrush) and analytics platforms (GA and HubSpot).
• Strong understanding of content marketing, branding, and media relations.
• Excellent communication and analytical skills.
• Experience managing marketing budgets and optimizing campaigns for performance.