Senior Product Marketing Manager

At Frog Street, we believe every child deserves to grow up in a joyful and kinder world. By empowering early education teachers and their learning communities to teach with confidence, create caring classrooms of all children, and save time, Frog Street enables an environment where both teachers and children can feel safe, seen, and thrive. With play-based learning, innovative tools, world-class curriculum, professional development, and actionable insights, educators can foster meaningful learning that shapes grown-ups of the future to be confident, kind and curious.

OVERVIEW

The Sr. Product Marketing Manager is responsible for connecting product strategy to marketing execution: owning positioning and messaging for the full Frog Street product portfolio, driving go-to-market strategy, and serving as the primary conduit between Product and the rest of the organization. Reporting to the Head of Marketing, this is a build role: the person who takes it will establish the function, create the processes, and set the standard for how Frog Street brings products to market. The role requires both strategic thinking and hands-on execution, and works cross-functionally with Sales, Product Development, Product Design, Customer Success, and Customer Care. This is an individual contributor role at this stage, with the expectation of growing the function over time.

DUTIES AND RESPONSIBILITIES

• Own the positioning and messaging framework for the full Frog Street product portfolio across all buyer segments: Head Start directors, PreK teachers, district and state administrators.
• Maintain a living messaging library that serves as the source of truth for Sales, Marketing, Customer Success, and Enablement.
• Ensure messaging stays current as the product and market evolve.
• Define and drive GTM plans for all product launches and major feature releases.
• Establish a repeatable GTM process in partnership with Marketing, Sales, and Customer Success.
• Coordinate launch execution across teams: ensuring campaigns, sales outreach, and customer communications are aligned and timed.
• Serve as the primary conduit for product information flowing out to Sales, Marketing, Customer Success, and Customer Care.
• Bring market and customer signals back into Product on a regular cadence.
• Own buyer persona development grounded in real research: interviews, win/loss analysis, and field feedback.
• Monitor the competitive landscape and translate findings into positioning adjustments.
• Share market intelligence across Product, Enablement, and Marketing on a defined cadence.
• Provide the strategic briefs and messaging inputs that the Enablement team uses to build battle cards, talk tracks, and training content.
• Review and approve all customer-facing and sales enablement content for message accuracy.

SKILLS, QUALIFICATIONS AND CORE COMPETENCIES

Required

• 5–8 years in product marketing, with meaningful experience in a SaaS or edtech environment.
• Demonstrated ownership of positioning and messaging for a complex product with multiple buyer segments.
• Background in K–12, early childhood education, or mission-driven SaaS.
• Experience operating in a startup or build environment: comfortable creating structure where little exists.
• Proven GTM track record: strategy through execution, not strategy alone.
• Strong cross-functional operator: able to work effectively across Product, Sales, Marketing, and Customer Success without formal authority.
• High output and self-directing: this role builds the function, which requires both strategic thinking and the willingness to do the work.

Nice to Have

• Familiarity with blended print/digital product lines.
• Experience with grant-funded purchasing cycles or state adoption processes.

ABOUT FROG STREET

Frog Street (www.frogstreet.com), a subsidiary of Excelligence Learning Corporation, is a leading provider of comprehensive early childhood education solutions to public schools, Head Start programs and early childcare centers, with a focus on children from birth to age five (5). Frog Street’s curriculum programs are based on early brain research and provide intentional age-appropriate instruction that is aligned to both federal and state standards. The Company also develops engaging and interactive professional development programs, including product training, conferences, continuing education, and quality assessment tools to measurestudents’ progress.

ABOUT EXCELLIGENCE

Excelligence Learning Corporation (www.excelligence.com) is a leading developer, manufacturer, distributor, and multi-channel retailer of over 20,000 innovative, high-quality, and grade-appropriate educational products and teaching solutions, which are sold primarily to early childhood learningcenters, elementary schools,PTAs, and consumers. The company has three core divisions: Supplies (Discount School Supply and Really Good Stuff), Equipment (Children’s Factory, Angeles, and Steffy Wood Products) and Services (Educational Products, Inc., Childcare Education Institute and Frog Street).