Ecommerce Specialist (Performance Marketing)

Fridge Friend is a rapidly growing e-commerce brand on a mission to help households save money, reduce food waste, and keep produce fresher for longer - all with one compact, mighty product. We're a fast-growing 7-figure DTC eCommerce brand with global ambitions. We're now looking for someone exceptional to own and scale our digital growth engine.

This is your chance to take charge of a brand with serious traction and help rocket it into its next phase of growth, backed by a supportive, agile team and founders who know how to build.

If you’re interested in your standard 9-5 job, this role isn’t for you (respectfully).

💼 What You’ll Do:

- Own Paid Growth across Meta, TikTok and potentially Google: strategy, execution, optimisation, and scaling

- Manage and scale ad budgets up to $200k+/month while delivering industry-leading CAC and ROAS

- Turn raw creative into top-performing ads: write briefs, edit variations, test hooks, and know what works and why

- Identify CRO opportunities across landing pages, funnels and post-click experiences to improve CVR and AOV

- Partner with founders and our creative team to launch, test and iterate UGC, static, and video ads weekly

- Build and maintain performance dashboards and translate insights into actionable results

- Constantly hunt for winning angles, competitors' gaps, and viral hooks and act fast

🌟 You’ll Thrive in This Role If You:

- Have 3–5+ years of hands-on experience running performance ads on Meta and TikTok for DTC/eCom brands

- Are data-driven to the core: you live inside Ads Manager and know how to scale without wasting dollars

- Obsess over thumb-stopping creative, storytelling and user psychology

- Have a CRO mindset and can work cross-functionally to shape better landing pages and flows

- Have managed monthly budgets north of $50k, ideally up to $200k+

- Have strong written and visual communication skills, especially when briefing creative

- Are excited by autonomy, accountability, and moving fast with small teams

- Are deeply curious, humble, resourceful and want to build something meaningful

🔥 What’s In It for You:

- Work directly with founders of a 7-figure brand (we're hands-on, strategic and supportive)

- Uncapped performance-based profit share: If you help us scale, you'll share in the upside

- Potential equity for the right candidate: help us build it, own a piece of it

- Real ownership, real impact: this is a career-defining role

- A chance to do your best work and grow alongside a brand making a real-world impact

📩 Ready to Apply?

If this role sounds like your next big move, we want to hear from you. Send your CV to nic@fridgefriend.com.au, a quick note on why you'd be a great fit, and any examples of accounts or campaigns you've scaled.

Let’s grow something great together.