FreshRealm is currently in a high-growth state, and our culture of ACTIONS drives our team members forward to maximize their potential. We are a team of hardworking, passionate leaders who persevere through challenges, collaborate with one another to problem solve and achieve desired outcomes, and work to bring out the best in our employees as we service our customers. At FreshRealm , we welcome individuals from all backgrounds and abilities to apply and make employment decisions based on merit.

The Senior Director of Strategic Marketing will play a pivotal role in shaping and executing FreshRealm’s marketing strategy across B2B and direct-to-consumer (DTC) channels. Reporting to the Vice President of Marketing, this role will lead strategic development, campaign execution, and brand consistency across multiple customer touchpoints. The ideal candidate brings marketing agency experience, with a track record of building scalable marketing programs for fast-growing brands. This individual will oversee the Director of Marketing and Director of Creative, providing leadership, direction, and alignment across the broader marketing function while driving measurable business outcomes.

Key Responsibilities

Strategic Marketing & Brand Execution

Collaborate with the VP of Marketing to develop integrated marketing strategies that align with company goals and fuel growth across B2B and DTC channels.
Translate strategic business objectives into actionable marketing plans that include customer segmentation, brand positioning, and market insights.
Serve as a bridge between brand strategy and execution, ensuring consistent messaging, tone, and visual identity across all platforms and materials.
Leverage agency experience to manage internal and external partners, driving alignment, creativity, and execution across campaigns and communications.
Partner with sales, business development, and product teams to inform go-to-market approaches, packaging, messaging, and brand storytelling.

Team Leadership & People Management

Directly manage the Director of Marketing and Director of Creative, ensuring both teams are aligned with broader marketing strategy and priorities.
Provide coaching, professional development, and performance management to build a high-performing, collaborative marketing function.
Foster cross-functional integration across marketing, sales, creative, and product teams to ensure seamless execution and shared accountability.

Campaigns, Content & Email Marketing

Lead the development and execution of content marketing strategies, including email campaigns, customer nurture journeys, whitepapers, case studies, and thought leadership.
Oversee the creation of compelling marketing collateral to support revenue teams, from pitch decks to sell sheets and digital toolkits.
Build and manage content calendars across channels to ensure consistency and timely execution.
Collaborate with cross-functional partners to align messaging across web, email, social, and paid media.

Creative Team Oversight

Guide the creative direction and priorities in partnership with the Director of Creative, ensuring brand consistency and high-quality execution.
Develop scalable processes to empower other departments with flexible creative assets while maintaining brand integrity.
Support the development of consumer- and customer-facing visuals and storytelling that elevate brand perception and drive engagement.

Process & Performance Management

Help professionalize and scale the marketing function through standardized processes, project management systems, and clear documentation.
Define and report on marketing KPIs tied to brand visibility, lead generation, and campaign performance.
Ensure accountability and cross-functional alignment on all initiatives, delivering projects on time and within budget.

Skills & Requirements

Proven experience in B2B and DTC marketing, both in-house and within an agency environment.
Strong background in strategic marketing, performance marketing, content development, email campaign design, and creative team leadership.
Demonstrated success leading and developing high-performing marketing and creative teams.
Excellent communicator with the ability to synthesize complex strategies into clear, actionable deliverables.
Highly organized, detail-oriented, and comfortable working in fast-paced, growth-oriented environments.
Google Analytics Certified
Google Analytics Certified in UX Content Writing
Google Training Completion in Performance Max strategy
Google Training Completion in Paid Search
Certifications in SEO, content strategy, content management, & email marketing
Training and/or Certifications in B2B, B2C, & DTC marketing strategy
Working knowledge of LookerStudio or other data analytics online tool for converting data into customizable, informative reports and dashboards
Working knowledge of SEMRush

Experience & Education

7+ years of marketing experience, primarily within an agency supporting high-growth B2B and DTC brands.
5+ years of people management experience, including direct oversight of marketing and/or creative leadership roles.
Experience working cross-functionally with sales, product, creative, and analytics teams.
Bachelor’s degree required; MBA or equivalent strategic experience preferred.

What We Offer

Comprehensive benefits package for full-time employees including medical, dental, vision, pet insurance and legal insurance
401(k) with company match that is immediately vested
Life and ADD insurance
Opportunities for career growth with a dynamic company that is changing the landscape of fresh meals.
Unlimited paid time off (for salaried positions)

Our Values at Work

We believe that ACTIONS speak louder than words and our company values align to those ACTIONS.

In Our Daily Work, This Looks Like

ACCOUNTABILITY : Set clear objectives and prioritize your tasks Hold yourself and your teams accountable for meeting deadlines Learn from your mistakes and use it as a learning opportunity to improve next time
CHALLENGE WITH CURIOSITY : We challenge and engage with each other through curiosity and a drive to innovate and transform. This encourages us to learn from one another, be open-minded to other perspectives and possibilities, and continuously improve and problem-solve with intensity. We persevere through challenges, observe patterns, and pay attention to the details to make connections others may overlook, allowing us to exceed expectations.
TRANSPARENCY & HONESTY : Maintain open and consistent communication. Admit mistakes and take ownership Document decisions to help avoid misunderstandings
INNOVATION: Work with the end-user in mind and create solutions that will add value Question existing norms, assumptions, and best practices Experiment and take calculated, data-driven risks
OBJECTIVITY : Utilize data and make data-driven decisions at every opportunity
NIMBLENESS : Utilize time management to help stay focused and on task with urgency and make adjustments accordingly Delegate and trust others to handle specific responsibilities with resources and support
SUCCESS THROUGH OUR CUSTOMERS : Know your audience and the type of work they expect to receive as the end-result of a project, initiative, or task Seek feedback at different stages to ensure you’re on the right track foster collaboration among cross-functional teams to ensure you’re providing the best experience and service to our consumers

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

We are an Equal Opportunity Employer.

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