Marketing Director – Remote – FS410

At Fresche Solutions, we offer great work-life balance with flexible hours. You can work anywhere in North America… either from your home or in one of our offices… the decision is up to you.

WHY JOIN FRESCHE? We believe in leading our industry, we believe in innovation, we believe in delighting our customers, guaranteeing their success, and ensuring that 100% of our customers are referenceable.

Our distinct company culture makes us a top employer, as well a premiere choice for our customers for the last ten (10) consecutive years. We work hard to ensure that our values permeate the company and are reflected in everything we do. Whether it be in setting priorities, defining ideas, or carrying out processes, we are committed to ensuring that the following values are manifested at all levels of our organization.

We are looking for an experienced, hands-on Marketing Director to lead our marketing strategy while staying closely involved in execution. You will be responsible for developing, executing, and optimizing a fully integrated marketing strategy that drives pipeline generation, builds brand awareness, and directly supports revenue growth.

This role blends strategic leadership with tactical execution: you will shape the marketing vision for Fresche while rolling up your sleeves to manage campaigns, optimize our tech stack, and deliver measurable results.

What You’ll Do:

Strategy & Leadership

• Define and execute Fresche’s overall marketing strategy aligned with revenue and business goals.
• Establish strong brand positioning and differentiation across North American and international markets.
• Lead and mentor a small marketing team while remaining hands-on in daily operations.
• Manage the marketing budget and allocate resources to maximize ROI.

Operations & Execution

• Own and optimize the martech stack (HubSpot, Salesforce, LeadIQ) to ensure campaign performance and accurate tracking.
• Design, launch, and optimize multichannel campaigns
• Implement scalable lead management processes (capture, scoring, nurturing).
• Define and monitor marketing KPIs: pipeline contribution, revenue attribution, acquisition costs, conversion rates.
• Partner closely with RevOps and Sales to ensure data quality, workflow alignment, and shared revenue goals.

Analytics & Continuous Improvement

• Provide deep analysis of campaign performance and deliver recommendations for optimization.
• Build and maintain dashboards and reporting for executives (pipeline generated, marketing-sourced revenue, ROI by channel).
• Leverage web analytics tools to track performance and improve digital ROI
• Stay current on marketing trends, tools, and best practices to keep Fresche at the forefront of innovation.

What We're Looking For:

• Experience: 8+ years in B2B marketing, including 3+ years in a leadership role. SaaS or IT industry background strongly preferred.
• Experience managing multiple projects with time-sensitive and competing deadlines; allocating resources and hands-on delivery of projects required
• Hands-on leader: You’re not just a strategist—you’re eager to execute and optimize directly.
• Proven success driving pipeline generation and revenue-focused marketing.
• Advanced expertise with automation platforms, CRM, and analytics tools (HubSpot, Salesforce, LeadIQ, etc.).
• Strong track record in multichannel campaign management
• Experience managing WordPress websites and optimizing web presence.
• Collaborative leadership style with the ability to thrive in a transforming organization.
• Data-driven decision-maker, with the ability to translate insights into action.
• Excellent communication skills

We are always looking for highly motivated, energetic, creative individuals who work well in a fast-moving team environment and are committed to excellence.

WHAT’S IT LIKE TO WORK AT FRESCHE?

Visit our Website and Apply Today: https://freschesolutions.com/careers/

FOLLOW US ON: LinkedIn: https://www.linkedin.com/company/fresche-solutions