Content Marketing Lead - 12-Month Leave Replacement – FS393 - Remote

At Fresche Solutions, we offer great work-life balance with flexible hours. You can work anywhere in North America… either from your home or in one of our offices… the decision is up to you.

WHY JOIN FRESCHE? We believe in leading our industry, we believe in innovation, we believe in delighting our customers, guaranteeing their success, and ensuring that 100% of our customers are referenceable.

Our distinct company culture makes us a top employer, as well a premiere choice for our customers for the last ten (10) consecutive years. We work hard to ensure that our values permeate the company and are reflected in everything we do. Whether it be in setting priorities, defining ideas, or carrying out processes, we are committed to ensuring that the following values are manifested at all levels of our organization.

As the Content Marketing Lead your mandate is to create SEO-driven and compelling content to tell the Fresche story that deeply connects with our target audience to drive thought leadership, engagement, and conversions. You think creatively and strategically with a passion for finding the best way to tell the story. If you are a natural storyteller with a knack for creating clear, concise and compelling content that translates into action, then this role is for you.

What you’ll be doing:

• Execute on the comprehensive content strategy for Fresche’s business units that is aligned with Fresche’s brand and growth targets.
• Create SEO-driven on-brand content that articulately communicates the value of Fresche Solutions to increase traffic and ranking across multiple platforms, including website, social, email, video and more.
• Assist in the measurement of content and SEO to optimize organic visibility, ranking positions, domain authority, return visits, keyword positions, lead conversion and engagement.
• Work closely with demand generation, product marketing, and design to support campaigns by producing high-quality content that is inspiring, informative, and actionable.
• Champion and enhance the brand voice and messaging for consistency across all content channels.
• Own website content and social channels content.
• Manage content assets, research best content practices and emerging market themes to brainstorm new story ideas.

About You:

• 4+ years in a content marketing role with a B2B enterprise Technology company, demonstrating proven success of translating content into traffic growth and site conversions.
• Bachelor’s degree in Marketing, Journalism, Communications or related field
• Demonstrated ability to drive the content creation process from ideation through execution to produce attention-grabbing converting content across the buyer’s journey.
• Deep understanding of SEO best practices, content discoverability, search engine algorithms, ranking strategies.
• Proficiency with SemRush, WordPress, Google Analytics, Asana.
• Fluency with Adobe suite of products; Illustrator, Photoshop, Acrobat, InDesign is an asset.
• Bilingual proficiency in English and French is an asset.

We are always looking for highly motivated, energetic, creative individuals who work well in a fast-moving team environment and are committed to excellence.

WHAT’S IT LIKE TO WORK AT FRESCHE?

Visit our Website and Apply Today: https://freschesolutions.com/careers/

FOLLOW US ON: LinkedIn: https://www.linkedin.com/company/fresche-solutions