UX/UI Product Designer

About Us

Freename is a fast-growing Swiss tech company operating at the intersection of domains, digital identity, and AI infrastructure. We’re building the next evolution of domain-tech products, and we’re expanding our Product team with a highly structured, analytical and AI-driven designer.

About the Role

As UX/UI Product Designer, you will design and optimize end-to-end user experiences across our core digital products. You will work closely with Product, Engineering, and Marketing to translate business goals into intuitive, scalable, and high-performing user journeys.

This role requires a modern designer who actively integrates AI tools into their workflow — from research and ideation to prototyping and validation. We are looking for someone who moves fast, thinks in systems, and understands product impact beyond visual aesthetics.

Key Responsibilities

Product & UX Strategy

● Design end-to-end user experiences, from research and discovery to final UI execution.

● Translate business and product requirements into scalable flows and intuitive interfaces.

● Optimize activation, retention, and conversion across key product funnels.

UI & Design Systems

● Create high-quality, consistent interfaces aligned with brand positioning.

● Build and maintain structured design systems and reusable component libraries.

● Ensure visual and interaction consistency across web apps and dashboards.

AI-Driven Design Workflow

● Leverage AI tools to accelerate wireframing, prototyping, research, and iteration.

● Use AI for UX copy refinement, user flow generation, asset exploration, and rapid testing.

● Continuously experiment with emerging AI design tools and workflows.

Cross-Functional Collaboration

● Work closely with Product Managers and Engineers to validate solutions before development.

● Participate in product discovery sessions and roadmap discussions.

● Support go-to-market initiatives with user-centered design inputs.

Qualifications

Mandatory Requirements

● 4+ years of experience as UX/UI or Product Designer in tech environments.

● Strong portfolio demonstrating structured UX thinking and high-quality UI execution.

● Experience designing SaaS platforms, dashboards, or complex web applications.

● Proven experience integrating AI tools into the design workflow.

● Solid understanding of usability principles, user research, and product metrics.

● Ability to move from concept to validated prototype quickly.

AI Tools Experience (Examples)

● Figma (including AI plugins and advanced prototyping)

● Framer AI

● ChatGPT or Claude (for UX flows, ideation, and copy refinement)

● Midjourney, DALL·E or Stable Diffusion (for visual exploration)

● Runway or similar tools for rapid visual experimentation

● AI-based UX research tools (e.g., Maze AI insights, Hotjar AI)

What We Offer

● Competitive salary and incentive structure.

● Fast-paced environment with real ownership.

● Direct impact on core product experience.

● Opportunity to work in an AI-driven product environment.

● Office in Lugano with hybrid flexibility.

How to Apply

● Send your CV to: hr@freename.com

● Subject: “UX/UI Product Designer Application”

● Include a link to a recent UX/UI project built from scratch using AI tools, and briefly explain how AI improved your workflow and outcomes.