We’re looking for a Director of Influencer & Affiliate Marketing to own, build, and scale a high-performing growth engine across creators, affiliates, and social commerce. You’ll be responsible for generating revenue, content, and awareness by launching and leading programs across TikTok, Instagram, YouTube, TikTok Shop, and premium affiliate channels.

You’ll build the strategy and the machine: team, tools, systems, workflows, and partnerships that drive measurable performance across both DTC and Amazon.

What You’ll Do

1. Drive ROI-Focused Influencer Collaborations

Launch and manage high-performing influencer partnerships across TikTok, Instagram, and YouTube
Own paid collabs, performance modeling, negotiations, usage rights, and contract terms
License and whitelist creator content for Spark Ads and paid amplification
Build a pipeline of creators who drive performance and content output

2. Build & Scale Our Gifting + Seeding Machine

Create and manage a high-throughput seeding engine (500–1,000 creators/month)
Track who posts, who performs, and escalate top creators into affiliate or paid tiers
Use automation flows, creative briefs, and inserts to increase post rate and quality
Drive reviews, testimonials, and social proof across TikTok, Amazon, and DTC

3. Launch a Massive TikTok Shop & Social Commerce Program

Build a full-scale TikTok Shop creator community that drives both content and sales
Partner with agencies and creator networks to scale volume and manage logistics
Activate live selling, Spark Ads, and creator storefronts to drive revenue
Leverage creator content to boost performance and create downstream halo across channels

4. Own & Grow the Affiliate Channel

Recruit high-converting affiliates: review sites, SEO publishers, newsletters, and influencers
Launch and scale affiliate efforts across DTC, Amazon Influencer, and TikTok Shop
Build high-performing offer funnels and exclusive bundles for partners
Secure top 10 affiliate roundups and ensure Freebird shows up where people are searching

5. Create Our Ambassador & Loyalty Programs

Design and launch programs that turn customers and creators into long-term brand advocates
Use platforms like CrewFire, Euka, or Postscript to build scalable referral and loyalty systems
Reward recurring performance, unlock perks, and build an owned creator community

6. Measure, Optimize, and Scale

Set up dashboards and tooling to track revenue, CAC, ROAS, LTV, and attribution
Measure brand lift, Amazon velocity, and search volume influenced by creator activity
Work cross-functionally with Paid, Amazon, and Retention teams to integrate performance data and insights
Build internal systems, SOPs, and playbooks to scale efficiently with lean resources

Requirements

5–8+ years of experience in influencer, affiliate, creator marketing, or DTC growth
Proven success building and scaling high-performance creator and affiliate programs — not just one-off collaborations
Deep expertise in TikTok Shop, Spark Ads, and social commerce ecosystems
Hands-on experience with affiliate platforms (e.g. Impact, Refersion, Social Snowball, Amazon Influencer)
Strong ability to recruit, manage, and scale creators and affiliates across all tiers — from nano to mega, from gifting to rev-share
A data-obsessed, ROI-driven mindset — you track CAC, ROAS, revenue, and LTV across channels and partners
Skilled at blending brand storytelling with performance marketing to drive both awareness and conversions
A natural operator and builder — you bring structure to chaos, launch fast, and create scalable systems from scratch
Comfortable managing large volumes of creators, UGC, and paid partnerships without sacrificing quality or performance
Thrive in fast-paced, entrepreneurial environments where speed, creativity, and results matter
Bonus: Experience using creators to support growth on Amazon or retail channels, including influencer seeding for retail sell-through or affiliate-driven Amazon velocity

Benefits

Why Freebird

Be part of a rocketship brand in growth mode with massive untapped opportunity
Own a critical growth channel with full executive support and budget
Work with a world-class growth, product, and creative team that moves fast and executes at a high level
Shape the future of how creators drive commerce and build a first-of-its-kind engine
Uncapped growth opportunity — this role can evolve into a senior leadership position