Senior Marketing Analyst- B2B SaaS & Remote

Senior Marketing Analyst role with B2B SaaS Company (Remote)

Reach out to William Spengler at wspengler@hirewithfox.com or reach out on LinkedIn

About the role

We are seeking a detail-oriented and data-driven Marketing Analyst to join our clients fast-paced marketing team. The ideal candidate will have a strong analytical mindset, a deep understanding of B2B marketing, and experience with performance tracking, reporting, and campaign optimization. As a Marketing Analyst, you will work closely with cross-functional teams to provide data-backed insights that drive marketing decisions and help optimize our lead generation, customer acquisition, and retention efforts. The ideal candidate knows what good looks like in reporting and can help us shape our systems/data to make our reporting & analysis better.

If you’re passionate about data, enjoy uncovering trends, and want to be part of a fast-growing B2B SaaS company, we would love to hear from you. Apply today!

What you'll do

• Data Analysis & Reporting: Analyze key business funnel metrics and marketing data across multiple channels (email, PPC, social media, content marketing, etc.) to assess performance, identify trends, and generate actionable insights for the team.
• Campaign Performance Optimization: Monitor and evaluate marketing campaigns' effectiveness, providing recommendations for improvements based on data analysis.
• Marketing Metrics & KPIs: Define, track, and report key performance indicators (KPIs) such as conversion rates, funnel progression, customer acquisition cost (CAC), and return on investment (ROI) for various marketing activities.
• Dashboard Creation & Maintenance: Develop and maintain marketing dashboards and reporting tools to provide real-time data to stakeholders.
• Collaboration: Work closely with Marketing Operations, demand generation leaders, digital marketing, product, and sales teams to align data insights with overall marketing strategies and sales goals.
• Customer Insights: Leverage customer feedback, surveys, and user behavior data to identify insights that influence messaging, content, and overall marketing strategies.

Qualifications

• Experience:

• 5+ years of experience in marketing analysis within a B2B environment

• Proven track record of analyzing marketing data, creating reports, and providing actionable insights that drive business outcomes.

• Skills & Expertise:

• Strong proficiency in CRM systems (Salesforce), marketing automation tools (Marketo, HubSpot, etc.), and other marketing analytics tools like GA4 and Google Tag Manager for understanding conversion tracking

• Strong proficiency in excel with the ability to extract and manipulate data on an ad hoc basis. You should be very comfortable with complex formulas, pivot tables, and data manipulation.

• Hands-on experience with data visualization tools (examples: HockeyStack, Tableau, Power BI, Google Data Studio) and blending data from disparate systems to answer key business questions

• Understanding of attribution models and experience with attribution tracking tools such as HockeyStack, Bizible/Adobe Measure, Full Circle, etc.

• Soft Skills:

• Strong analytical and problem-solving abilities.

• Excellent communication skills, with the ability to translate data insights into clear, actionable recommendations for both technical and non-technical audiences.

• Comfortable working with and communicating to a variety of job levels from CMO/CRO down to specialists for support

• Ability to work collaboratively across cross-functional teams in a fast-paced environment.

• Detail-oriented with a passion for data integrity and accuracy.

• Ability to train others to self-serve on easy reporting in our platforms

• Education:

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field (or equivalent work experience).