Performance Marketing Lead

Performance Marketing Lead (Competitive salary – based on experience)

Frankly is on a mission to help more people own their own home. Our technology, expertise, and people-first approach are transforming the mortgage & protection industry.

Financially well-resourced and led by a team of seasoned industry experts, Frankly is on a mission to shake up financial services—and we’re looking for a rockstar marketer to help lead the charge.

With ambitious plans and rapid growth, we’re building something truly special—and we want you to be a key part of it. We’re currently in ‘stealth mode’ ahead of a Q3 launch – and when we do we want to make a lot of noise!

Our Values

We’re mission-led and value-driven. Here’s what matters to us:

• Find a Way – we get creative and never give up on helping people onto the property ladder.
• It’s All About the People – customers, colleagues, and partners come first.
• If You Don’t Like It, Change It – we listen, learn, and evolve—fast.

About the Role

We’re looking for a Performance Marketing Lead who lives and breathes digital growth. You'll be instrumental in driving both our mortgage & protection offerings to new heights. This role combines strategic thinking with hands-on execution, and you'll own the performance marketing engine behind Frankly’s growth.

What You’ll Do

• Design, launch, and manage user acquisition campaigns across Meta, Google, and more…
• Have creative input on all marketing projects - digital & traditional
• Manage large-scale budgets and optimise for performance
• Use data-led insights to continuously improve campaign effectiveness
• Develop and execute growth strategies for both app and web platforms
• Track, analyse, and report on performance marketing KPIs
• Bring fresh ideas and a test-and-learn mindset to everything you do

What You Bring

• 3+ years of experience in growth/performance marketing
• At least 2+ years managing search and paid social campaigns
• At least 2+ years working on app acquisition campaigns
• Deep expertise in Meta, Google, and TikTok Ad platforms
• Comfortable with attribution models, A/B testing, and conversion tracking
• Experience with MMPs like Appsflyer
• Strong data analysis skills—you trust the numbers, not your gut
• Experience in B2C product-led environments - experience in Financial Services or an FCA regulated environment is a bonus
• You’re both strategic and hands-on
• Exceptional presentation skills
• A natural collaborator with excellent communication skills
• Thrive in start-up energy—fast, flexible, and focused

Why Join Frankly?

• A rare opportunity to grow with the business – join at an early stage and help shape the future. As we scale, so can your role—and your career
• Equity potential – for the right people, there’s the chance to take real ownership through equity.
• Flexible working – work from home with regular team get-togethers. Enjoy autonomy without losing the energy of collaboration.
• Meaningful work – help people overcome the biggest financial barriers of their lives. Your work will have a direct impact on real people, every day.
• Competitive Salary – fair, transparent, and benchmarked to industry standards.
• Performance bonus – based on individual and business-wide success
• Pension Scheme – contributions to help you build for the future
• Flexible Hours – we focus on outcomes, not clock-watching
• Mental Health & Wellbeing Support – because we know work is just one part of life
• Personal Development Budget – to support your learning and upskilling
• Senior leadership exposure – work closely with the founding team and decision-makers. Your voice matters.
• An incredible team – join a group of talented, supportive professionals who are passionate about doing things the right way.
• A mission that matters – We’re not here to do things the old way. We're here to raise the bar in financial advice—and you can be part of that!