Marketing Specialist (Advertising)

Job Posting: Frankenmuth Insurance – Marketing Specialist (Advertising)

Summary

Are you a self-starter and problem solver with proven project management skills? Are you a creative thinker with an openness to continuous improvement? Do you have knowledge of paid media strategy, media placement, or experience working with media vendors? If you are comfortable taking ownership, engaging others, and working both independently and in a collaborative team setting, then this role might be for you!

This Marketing Specialist position will lead the strategy, promotion, and execution of our cooperative (co-op) advertising program, which is extended as a benefit to our independent agency partners. Additionally, this role will work closely with the Marketing Manager to help support paid media efforts, including strategy, tactic evaluation, and the company’s social media strategy. This position requires excellent interpersonal communication skills to work collaboratively with internal business units, independent agency partners, and vendors. Follow-through and follow-up are a must!

Essential Job Functions

• Evaluate co-op advertising program utilization and develop strategies to drive increased engagement from agency partners.
• Research, develop, and promote turn-key co-op advertising opportunities.
• Work collaboratively with agencies to evaluate tactics that work best in their markets and fulfill requests they bring to us.
• Project manage from concept to fulfillment, pulling in necessary support resources along the way.
• Help manage the transacting platform used for co-op requests and reimbursements.
• Play an integral role in the execution of the company’s social media strategy.
• Support paid media efforts, including co-branded opportunities.
• Work collaboratively with the field center, the Marketing team, independent agency partners, vendors, and other key stakeholders.

Education Requirements

• Bachelor’s degree and 5+ years of related experience and/or training; or equivalent combination of education and experience.

Special Skill Requirements

• Proficiency in oral and written communications.
• Proficiency in project management and organizational skills.
• Understanding of media outlets, marketing channels, and social media platforms.
• Experience with budget development and management.
• Comfortable speaking and selling programs/value.
• Ability to take ownership, multitask, and adhere to deadlines.
• Ability to work collaboratively to cultivate strong relationships with key business partners and vendors.

Desired Skills

• Cooperative advertising or media experience.
• Proficiency with Microsoft Office products and project management software.
• Ability to manage multiple, large-scale projects simultaneously.
• Knowledge of the insurance industry and independent agency distribution channel.

A minimum requirement for this position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.