B2B Digital Marketing Specialist – Technology Sector

Job Description

We’re looking for a results-driven Digital Marketing Specialist with strong experience in B2B marketing within the technology sector. The ideal candidate understands how to generate leads and build awareness for IT solutions and services using modern digital tools and strategies.

While your main focus will be on marketing our technology and IT services, you may also support campaigns for other business lines, such as training programs or selected B2C products.

Qualifications

• Proven experience in B2B digital marketing, preferably in the tech or IT industry
    • Strong understanding of lead generation techniques in the B2B space (e.g., funnel creation, LinkedIn ads, account-based marketing)
    • Familiar with tools like Google Ads, Meta Ads, LinkedIn Campaign Manager, HubSpot, or similar platforms
    • Good written and verbal communication skills in English
    • Self-motivated and able to work independently or with remote teams

Additional Information

Key Responsibilities
    • Plan and execute B2B digital marketing campaigns targeting IT decision-makers and corporate clients
    • Build and manage lead generation strategies using tools like LinkedIn, paid ads, email automation, and landing pages
    • Create content that speaks to the needs of business clients in areas like cybersecurity, cloud, and software solutions
    • Collaborate with sales to align campaigns with outreach and lead qualification
    • Analyze campaign performance and optimize based on results
    • Occasionally support marketing efforts for training programs or B2C offerings