Product & Campaign Marketing Manager

Location:

Remote / Chandler, Arizona

About Company:

Fovus is an AI-powered, serverless HPC platform redefining cloud supercomputing for scientists and engineers. Our platform automates and optimizes infrastructure, making high-performance computing effortless, scalable, and cost-effective. Backed by top-tier investors, Fovus helps organizations accelerate innovation, reduce time-to-insight, and control cloud spend. Fovus is a fast-growing, venture-backed startup serving high-tech startups and Fortune 500 companies. Learn more at fovus.co.

Position Overview:

We are seeking a strategic, hands-on Product & Campaign Marketing Manager to lead marketing efforts that generate qualified leads and drive revenue growth. This cross-functional role will unify product marketing and demand generation, crafting compelling positioning while orchestrating end-to-end campaigns that resonate with a technical, scientific audience.

Success in this role will be measured by the quality and volume of marketing-generated leads that convert into pipeline and revenue. This hybrid role blends product marketing and campaign leadership—ideal for a self-starter who thrives in early-stage, fast-moving environments.

Key Responsibilities:

Product Marketing Responsibilities:

• Define product positioning and messaging frameworks for technical (scientists and engineers) and business personas.
• Collaborate with product and engineering teams to understand new features and communicate them in clear, compelling language.
• Build and maintain a full suite of product collateral: product decks, one-pagers, technical whitepapers, customer case studies, and HPC benchmarking studies.
• Develop go-to-market strategies for product and feature launches, including internal enablement and external communications.
• Conduct customer discovery and market research to inform segmentation and roadmap.
• Support sales enablement by creating objection-handling guides, competitive battlecards, and messaging playbooks.

Campaign Marketing Responsibilities:

• Own end-to-end campaign planning and execution across digital, email, content, paid media, and events—with the goal of generating qualified leads and revenue pipeline.
• Segment technical personas (e.g., (e.g., scientists, engineers, R&D and IT leaders) and tailor messaging and content accordingly.
• Collaborate with subject matter experts to create marketing content and develop high-conversion assets: ebooks, video assets, webinars, and blogs.
• Develop and manage campaigns around key product features, customer pain points, and industry trends.
• Build nurture workflows and drip campaigns using marketing automation and CRM tools (e.g., HubSpot, Marketo).
• Partner with sales to ensure seamless lead hand-off and feedback loops on lead quality and conversion rates.
• Manage marketing analytics and report on campaign performance (MQLs, CPL, SQLs, pipeline attribution, etc.).
• Optimize existing programs and channels, and experiment with new ones to improve lead quality and efficiency.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field (MBA a plus).
• 5+ years of experience in B2B product marketing and campaign/demand marketing—preferably in cloud, HPC, infrastructure, or scientific computing.
• Demonstrated ability to generate pipelines through targeted marketing programs.
• Strong understanding of product marketing fundamentals and campaign execution.
• Proven experience marketing to technical, scientific, or R&D-driven audiences.
• Excellent communication skills—able to clearly articulate value to both technical and executive stakeholders.
• Data-driven mindset with fluency in campaign metrics, CRM (e.g., HubSpot, Salesforce, Marketo, Zoho), and marketing automation.
• Self-starter with the ability to prioritize, execute, and adapt in a fast-paced, startup environment.

Preferred Qualifications:

• Experience in a founding or early-stage GTM role.
• Exposure to cloud infrastructure, HPC, scientific computing, computer-aided engineering, or digital R&D tools.
• Prior ownership of pipeline or revenue targets in a marketing role.

Benefits:

• Join a mission-driven company redefining how high-performance computing is accessed and scaled.
• Make a direct impact at a fast-moving startup where your work matters from Day 1.
• Competitive compensation, commission structure, and meaningful equity.
• Collaborate with a high-caliber founding team and help shape the marketing organization and GTM strategy.