Manager, Customer Lifecycle Marketing

Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. Since launching in 2019, Found has served over 250,000 patients across the U.S., making high-quality, affordable treatment more accessible while reducing healthcare costs for consumers, employers, and payors. Backed by $130M+ from top investors including Atomic, GV, WestCap, IVP, TCG, and Define Ventures, Found is redefining how personalized weight care is delivered at scale.

The role

You’ll manage execution of post‑purchase/retention lifecycle programs that drive activation, adherence, visit attendance, medication persistence (28‑day cycle), plan upgrades, and save/win‑back motions. You’ll collaborate with your Director, Creative, Product, Data, and Care to ship compliant, segmented journeys that improve outcomes and LTV.

What you’ll do

• Own Day 0–60 onboarding and long‑term retention flows: welcome/education, side‑effect management, dosing/titration explainers, monthly visit nudges, refill & shipment reminders, “approaching end‑of‑cycle” prompts, and habit‑building content.
• Run ongoing tests (content, cadence, channel mix) with proper control/holdouts; read results, ship winners, document playbooks.
• Segment intelligently (e.g., track, payment path, condition flags) to personalize journeys while clarifying care‑visit vs. medication coverage and setting expectations.
• Implement save/win‑back based on churn signals (missed visit, paused shipments, side‑effect flags); partner with Support/Care for escalations.
• Maintain compliance & accuracy: fair‑balance lines when discussing medications; consistent “compounded, not FDA‑approved” disclosures as required.
• Tooling & ops: Build, QA, and monitor flows in our ESP/SMS/push stack; manage deliverability, suppressions, and attribution hygiene.

What success looks like (first 90 days)

• Baseline the retention funnel and ship a prioritized roadmap; launch at least one end‑to‑end Day 0–30 flow refresh with measurable lift in activation/visit adherence and on‑time refills.
• Deliver a monthly readout tying lifecycle lifts to LTV:CAC goals and our higher‑fit segment strategy.

Qualifications

• 3–5+ years hands‑on Lifecycle/CRM for consumer subscriptions, healthcare, or fintech.
• Strong ESP/SMS execution (build/QA/segment), experimentation basics, and comfort with dashboards/SQL‑lite/Sheets.
• Detail‑oriented operator who writes clear briefs and partners cross‑functionally to move fast and stay compliant.

Found is an Equal Opportunity Employer. We seek and celebrate diversity in its many forms. If you’re excited about this opportunity but do not meet 100% of the qualifications, we encourage you to apply.

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