Senior Marketing Manager

Opportunity

Fortis is a global leader in life sciences and diagnostics reagents and solutions. We partner with our customers to design, validate, and manufacture solutions to solve their complex development problems. Our teams work together across various sites, functions, & scientific disciplines to help our customers bring their innovations to market with confidence.

Bethyl Laboratories, a subsidiary of Fortis Life Sciences, is a trusted leader in the development and supply of high-quality antibodies, ELISA kits, VHH services, and lateral flow reagents for life science research and diagnostic applications. Based in Montgomery, TX, we are committed to advancing science through innovative products and exceptional service. As part of a fast-growing, mission-driven organization, our team is passionate about making a meaningful impact in the world of life science.

We are seeking a strategic, hands-on Senior Marketing Manager to lead our marketing initiatives and drive growth. This role will oversee the planning and execution of multichannel marketing strategies that enhance brand visibility, support product launches, generate leads, and build lasting relationships with customers and partners.

What You Will Do

• Aid in the global planning process to build a marketing strategy and lead generation plan to meet the business area priorities.
• Supports the digital marketing leads (web, social, SEO, SEM) to ensure content distribution is aligned with overall campaign messaging.
• Project manage and lead campaign plans for business/segment area, held to KPI’s for campaign and budget targets (dashboards).
• Partner with business (R&D/Product/Segment Management) to formulate and execute the promotion marketing strategy.
• Maintain a good working product and market knowledge to build a holistic tactical marketing communications/promotional plan that is intended to meet KPI for assigned campaign.
• Partner with technical team to lead and guide product messaging and position exercises to build marketing content to support overall tactical plans.
• Writes, edits, and proofreads marketing content and ensures messaging is aligned with target market (academia, Pharma).
• Partners with Product Management to build and support the development and execution of sales support and sales tools.
• Owns and manages assigned campaign budgets and negotiates with 3rd party vendors to optimize budget spend.
• Captures and collects campaign KPI’s on a monthly and quarterly basis and reports out performance to stakeholders
• In partnership with stakeholders, analyzes campaign performance and recommends changes to the tactical plan and/or reallocation of assigned budget.
• Assesses marketing tactical performance by reviewing performance trends and recommends improvements to plans to ensure campaign meets overall goals and objectives.

Who You Are & What You Bring

Knowledge, Skills and Abilities:

• Thorough knowledge of marketing principles, brand, product and service management, social and digital marketing; along with a demonstrated track record of success and performance.
• Strong communication and presentation skills, ability to motivate others.
• Strong data analytics capabilities and critical thinking skills.
• Ability to work in an ambiguous, fast-moving organization centered around growth.
• Highly organized and detail-oriented – can execute complex tasks with minimal oversight.
• Ability to manage multiple deadline-driven tasks simultaneously.
• Collaborative, team-oriented work style.

Preferred educational and experiential background:

• BS in Marketing, Marketing Communications, or related field.
• 5+ of experience in a marketing role.
• Demonstrated project and budget management.
• Experience writing creative and engaging subject lines and marketing messages

What We Offer

We have an incredibly talented group of intelligent, down-to-earth individuals who are committed to developing and manufacturing only the highest quality products. Our mission: “Pursuing a Healthier World by Creating Tomorrow’s Science Today” is complemented by our core values (EXCITE):

Excellence – We believe in solving for root cause. No shortcuts, no “band-aids”

Customer First – We prioritize the experience and outcomes of our customers above all.

Integrity – We are honest and accountable, holding ourselves to a high standard of ethical conduct.

Trust – We believe an engaged, empowered team begins with a foundation of trust. We trust our team members to make the right decisions and to be driven by and evaluated on results.

Entrepreneurship – We encourage smart risk taking. We value novel mistakes in the pursuit of innovation.

Fortis provides a competitive salary, success-sharing bonus plan, medical, dental, disability and life insurance, and a 401(k) plan. We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. We are an E-Verify Employer in the United States.