Enterprise Architect (Sales & Marketing) Salesforce
About the Role:
This role has an amazing work environment, which is why people come. This is an exciting opportunity to lead strategic architecture decisions, enhance enterprise-wide sales and marketing systems, and drive Customer 360 innovation. If you are a visionary architect passionate about aligning technology with business growth, we would love to hear from you.
Our multinational client is looking for a strategic and hands-on Enterprise Architect to lead Sales & Marketing technology architecture and drive enterprise-wide digital transformation.
This role will focus on enterprise roadmaps, architecture development, and system integrations to optimize our Customer 360 strategy. You will work closely with business leaders, IT teams, and key stakeholders to align technology investments with business objectives, leveraging platforms like Salesforce, Marketo, Adobe, and Gong to enhance customer experience, sales efficiency, and marketing effectiveness.
Key Responsibilities: Develop and implement enterprise architecture roadmaps for Sales & Marketing systems. Lead the design and integration of platforms including Salesforce, Marketo, Adobe, and Gong to enable a seamless Customer 360 strategy. Drive data architecture and ETL processes to unify customer data across multiple platforms.
Optimize CRM and marketing automation by ensuring efficient workflows, integrations, and AI-powered enhancements. Collaborate with business leaders, IT teams, and vendors to align architecture with business growth. Implement AI and automation solutions, including Einstein GPT and OpenAI, to enhance customer insights and sales performance. Lead M&A technology integrations, ensuring smooth adoption of sales and marketing technologies.
Essential Experience Required: