Brand Marketing Campaign Manager (SA)

Summary

• We’re hiring a Brand Marketing Campaign Manager to drive the success of Korean beauty and consumer brands in the U.S. market. You’ll own GMV performance by leading end-to-end campaign strategy — from viral influencer activations to high-volume content seeding — working cross-functionally to turn viral content into scalable sales growth on major U.S. e-commerce platforms.

Key Responsibilities

• Own brand GMV growth by leading campaign execution and performance optimization across awareness, engagement, and conversion in the U.S. market.
• Develop and execute influencer-led campaigns designed to generate hyper-viral content (10M+ views) on Tiktok (or Reels, Youtube Shorts) and drive e-commerce performance.
• Build end-to-end campaign strategies by identifying trends, refining hook-driven content briefs, selecting hero products, and matching with the right creators (micro to mega-level).
• Lead high-volume influencer seeding and manage content momentum to ensure campaigns stay visible, trending, and driving social buzz.
• Execute supporting press strategies to validate trends, amplify campaign reach, and reinforce brand presence through earned media.
• Drive performance by running paid ads and developing search optimization strategies in collaboration with the e-commerce manager to boost product visibility and GMV across platforms.
• Collaborate cross-functionally with internal teams including e-commerce, logistics, influencer marketing, and creator community management to ensure seamless campaign execution.
• Monitor performance data and continuously optimize campaigns based on creator & content performance, and platform trends.

Requirements

• Proven success launching influencer or social campaigns that achieved 1M+ views or directly drove e-commerce sales growth.
• Expertise in TikTok, Reels, and YouTube Shorts — with a strong grasp of content hooks, viral triggers, and platform dynamics.
• Experience building creator-led campaigns at scale, including high-volume seeding and coordinated content rollouts.
• Strong cross-functional collaboration skills, with a track record of working closely with e-commerce, logistics, creator teams, and performance marketing.
• Strong performance marketing skills with the ability to run ads, scale brand visibility, and drive measurable GMV growth — backed by a data-driven mindset that connects content performance to real-time optimization and sales impact.