Performance Marketing Graphic Designer

About Forme: Forme is a health and wellness startup on a mission to help people move, feel, and live better through science-driven design. Our patented wearable technology and clinically informed products are trusted by leading healthcare professionals, professional athletes, and hundreds of thousands of customers worldwide. Featured in Forbes, Fast Company, Women's Health, and Good Morning America, among others, and recognized by the LA Times and Inc. 5000 as one of the fastest-growing private companies in the U.S., we’re redefining the category of functional wellness apparel.

Role Overview: We're looking for a Performance Marketing Graphic Designer who lives and breathes the paid social ecosystem. This isn't a brand identity role — it's a conversion role. You'll own the visual production of Meta ad creatives, working directly within a performance marketing framework where every asset is built to test, learn, and scale.

What You'll Do

• Design static and motion ad creative for Meta (Facebook/Instagram)
• Translate performance briefs — hooks, offers, messaging angles — into scroll-stopping visuals
• Build and iterate within structured A/B and multivariate creative tests; understand what "variant" means and why it matters
• Develop UGC-style, editorial, and direct-response formats with equal fluency
• Collaborate closely with the media buyer and growth team to rapidly turn performance data into creative hypotheses and new assets
• Maintain brand consistency across Forme's premium aesthetic while adapting to format-specific best practices
• Produce high volumes of creative without sacrificing quality — speed and craft are both non-negotiable

What You Bring

• 5+ years of experience designing paid social creative, ideally for a DTC or premium consumer brand
• Deep familiarity with Meta ad formats, specs, and what makes thumb-stopping creative at the top of funnel
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects); Figma a plus
• Motion/video editing capability — even lightweight — is a strong differentiator
• A portfolio that shows creative range and a performance mindset: you should be able to speak to what tested, what scaled, and why
• Comfort operating in a fast-moving, data-informed environment where briefs evolve quickly
• Eye for premium lifestyle aesthetics — Forme sits at the intersection of performance and luxury; you'll need to honor both

Bonus Points

• Experience with Canva, CapCut, or other rapid-production tools for UGC-adjacent content
• Familiarity with creative fatigue cycles and how to build sustainable asset libraries
• Previous work at or with a DTC brand spending $500K+/mo in paid social

What Success Looks Like (90 Days)

• You've shipped 250+ tested creatives
• You have a working mental model of Forme's top-performing hooks, formats, and visual styles
• The media buyer is pulling from your backlog — not waiting on it