Korea Marketing & E-Commerce Supervisor

Korea Marketing & E-commerce Supervisor

Location: Korea

FOREO is a wildly innovative brand of 3000+ revolutionaries who opt for bold instead of boring every time. Our Swedish beauty-tech co. is forever hungry for something new—whether it’s a groundbreaking high-tech beauty product or an unorthodox way to work smarter. If breaking molds and challenging standards are your things, check out our jobs page at foreo.talentlyft.com/#home to see what’s available.

Key Responsibilities

1. E-commerce Supervision & Local Operations (35%)

• Naver Ecosystem: Supervise daily execution of TP (Edmart) on Naver Brand Store / Smart Store. Audit product listing, Product Detail Page (PDP) quality, SEO tags, and price integrity. Review Naver Biz Advisor data weekly, and translate insights into actionable feedback for TP.
• Coupang: Monitor performance of the brand's self-operated store, ensure brand guidelines and pricing strategy remain consistent across all platforms.
• Platform Relations: Serve as the local contact to maintain relationships with Naver Beauty Category Manager and Coupang Category Manager.
• Cross-department Coordination: Liaise between Seoul and Shanghai visual teams to ensure Korean copy and local aesthetic standards meet requirements.

2. KOL & Creator Marketing (45%)

• Agency Management: End-to-end management of the KOL/MCN Agency. Review influencer shortlists, approve campaign briefs, and audit content scripts/videos/blog posts to ensure brand message consistency.
• Campaign Execution: Manage content brief with proper brand positioning, sample dispatch, campaign timelines, and deliverable tracking. Ensure KOL content correctly links to the Naver Store and Coupang brand shop.
• Performance Tracking: Own ROI/ROAS tracking for every KOL activation. Consolidate reach, engagement, CTR, and attributed sales into a weekly report for APAC leadership.
• Social Commerce Activation (Influencer-Driven Exclusive Promotions): Collaborate with mid-tier and micro-influencers to launch curated, time-sensitive promotional campaigns, effectively driving high-converting traffic to Naver and Coupang
• Beyond tracking conversion sales and ROI/ROAS, focus on reinforcing brand positioning through high-quality content and report on the qualitative marketing impacts that cannot be measured by numbers alone

3. Data, Reporting & Strategy Support (20%)

• Weekly Business Report: Consolidate data from Naver, Coupang, and KOL campaigns into a one-page weekly report for the APAC team.
• Sales Event Support: From a local operations and marketing perspective, support major sales moments (Black Friday, year-end, brand anniversary) in planning and execution.
• Marketing Impact Report: Establish a comprehensive reporting framework that balances quantitative ROI/ROAS metrics with qualitative brand impacts, highlighting how marketing activation strengthen overall brand equity and share of voice
• Market Intelligence: Continuously feed back to the team on local competitor movements, emerging KOL content trends, and shifts in the Korean beauty-device category.

Job Requirements

Mandatory:

• 5 – 7 years of hands-on experience in Korean digital marketing, e-commerce, or influencer marketing.

Industry background: Experience in beauty, skincare, lifestyle, or consumer electronics preferred.

• Naver E-commerce mastery: Deep familiarity with the Naver Smart Store / Brand Store ecosystem, Naver Blog/Cafe culture, and Naver Shopping Live. Able to read Naver Biz Advisor reports and know what "good" looks like.
• Proven track record of successfully handling and managing external marketing/KOL agencies
• KOL marketing experience: Proven track record managing influencer campaigns on Instagram, YouTube, and Naver Blog. Understands Korean consumer psychology and knows what content feels "authentic" vs. "too much like an ad."
• Bilingual: Native Korean + business-level English or Chinese (written and spoken). Daily communication with the APAC international team is required.
• Data sensitivity: Proficient in Excel; comfortable navigating e-commerce backend data and turning numbers into a clear narrative.

Nice-to-haves

• Prior experience working at a TP (third-party operator) or e-commerce agency.
• Familiarity with Naver or Coupang seller back-ends and advertising tools.
• Existing network of Korean beauty / lifestyle KOLs or MCNs.
• Strong preference for candidates with dual experience in both In-house brand teams and Agencies
• Live-streaming e-commerce coordination experience.

What We Offer

• Competitive base salary + performance bonus tied to Naver Store GMV and KOL campaign ROAS
• Hybrid work flexibility
• Direct exposure to Asia-Pacific leadership and clear career progression path
• As a founding local team member for a global premium beauty device brand re-entering South Korea, you will get true business ownership

If we raised your interest and you think you might be a perfect match for our company, send your CV in English or Korean and a brief description of the most successful KOL or e-commerce campaign you have managed.

Please note that only shortlisted candidates will be contacted.

All applications will be considered under the terms and conditions of confidentiality in accordance with the regulations of personal data protection.

www.foreo.com