Paid Marketing and PSEO Operations Lead

Paid Marketing & PSEO Operations Lead

Location: Remote

Employment Type: [Full-Time / Part-Time]

Company: The Foreign Venture Group/Proof360

About the Role

We are looking for a Paid Marketing & PSEO Operations Lead to take ownership of the day-to-day execution of paid marketing campaigns while overseeing a repeatable, system-driven Programmatic SEO (PSEO) operation.

This is a hands-on acquisition role for someone who can launch and optimize paid campaigns, understand search intent and SEO, monitor performance, and coordinate recurring PSEO activities through structured workflows.

You will work closely with business, technical, and specialist functions to turn approved strategies and market intelligence into measurable acquisition activity—while ensuring campaigns, accounts, and publishing processes remain well documented, recoverable, and operationally independent.

Key Responsibilities

Paid Marketing

• Plan, launch, monitor, and optimize approved paid advertising campaigns.
• Manage campaigns across weather, emergency, service-intent, and market-specific opportunities.
• Coordinate keywords, audiences, landing pages, conversion paths, budgets, and tracking.
• Monitor campaign performance and identify opportunities to improve lead quality and cost efficiency.
• Resolve routine campaign issues and blockers while minimizing unnecessary technical dependencies.

PSEO Operations

• Oversee the recurring PSEO operating cadence and launch pipeline.
• Coordinate with the PSEO Admin/Operator to ensure approved pages and campaigns are launched accurately and consistently.
• Monitor publishing activity, indexing, discoverability, traffic, lead quality, and exceptions.
• Ensure PSEO execution follows approved architecture, schema, market context, and specialist guidance.
• Escalate structural or technical issues to the appropriate teams rather than independently altering core systems.

Market & Search Intent

• Translate customer, service, geographic, and commercial insights into meaningful campaign and page structures.
• Understand differences between consumer, commercial, and professional search intent.
• Use campaign and SEO performance data to refine market and acquisition assumptions.
• Avoid generic campaign or page structures when market context can impact lead quality or commercial value.

Performance & Optimization

• Track spend, campaign availability, cost efficiency, lead volume, lead quality, and conversion performance.
• Monitor PSEO publishing cadence, indexation, discoverability, qualified traffic, and organic lead contribution.
• Document tests, results, exceptions, and recommendations.
• Establish a continuous learning loop that uses performance evidence to improve future campaigns and launches.

Account & Operational Continuity

• Maintain proper company ownership of advertising and publishing accounts and assets.
• Ensure appropriate shared access, permissions, verification records, and recovery procedures are documented.
• Help prevent critical operations from depending on a single employee, email account, or undocumented process.
• Maintain sufficient documentation and evidence to support operational continuity and accountability.

Cross-Functional Coordination

• Work from approved business priorities, architecture, market intelligence, and governance requirements.
• Coordinate with engineering when genuine technical work is required.
• Work with external PSEO specialists and translate their recommendations into controlled internal execution.
• Collaborate effectively with business, technical, and specialist stakeholders.

What We're Looking For

The ideal candidate is a practical, hands-on acquisition operator with a strong bias toward action and a structured approach to execution.

Required Skills & Experience

• Demonstrable experience launching and managing digital advertising campaigns.
• Practical knowledge of paid media, campaign optimization, and conversion performance.
• Strong understanding of SEO fundamentals, including:
• Search intent
• Keywords and keyword structures
• Landing pages
• Indexation
• Organic acquisition
• Understanding of Programmatic SEO or experience managing recurring, scalable SEO initiatives.
• Experience working with performance data and using insights to guide optimization.
• Strong organizational and operational skills.
• Experience coordinating or supervising recurring administrative, marketing, or operational workflows.
• Strong understanding of account ownership, permissions, documentation, and access continuity.
• Ability to work effectively with technical and non-technical stakeholders.

Key Qualities

We're looking for someone who demonstrates:

• Bias to Action – Moves approved work into execution without unnecessary handoffs.
• Structured Judgment – Understands what can be actioned independently, what requires evidence, and what should be escalated.
• Commercial Curiosity – Connects customer intent, market context, campaign performance, and business outcomes.
• Collaborative Communication – Can work effectively with business leaders, technical teams, SEO specialists, and operational staff.
• Problem-Solving Mindset – Looks for practical solutions instead of defaulting to limitations.
• Continuous Learning – Keeps up with the evolving nature of paid advertising, SEO, search behavior, and marketing platforms.

How Success Will Be Measured

Success in this role will be evaluated through measurable improvements across:

Paid Marketing

• Campaign launch speed
• Campaign uptime
• Lead quality
• Cost efficiency

PSEO

• Publishing cadence
• Indexation
• Qualified organic traffic
• Organic leads

Operations

• Operator independence
• Exception resolution
• Escalation effectiveness
• Documentation quality

Governance

• Correct account ownership
• Shared access
• Recovery readiness
• Operational auditability

Why Join Us?

This role offers the opportunity to help build a system-led acquisition function where paid marketing and PSEO can operate efficiently, consistently, and without unnecessary dependence on individual team members.

You won't simply be managing campaigns—you'll help build the processes, operating discipline, and feedback loops that make acquisition more scalable and repeatable.

How to Apply

Email your updated resume to this email address: hrteam@thefvg.com. As well as your responses to these questions:

• What are your hourly/monthly salary expectations in Canadian Dollars?

• Have you previously worked during North American hours?

• Are you willing to work during North American hours?

• Are you comfortable with monthly pay?

• Please share your educational background and any relevant certifications or professional designations.

Subject: Paid Marketing and PSEO Operations Lead - {Full Name}