Shopper Marketing Manager

THIS IS NOT A ROLE WITH FORCEBRANDS

Title: Shopper Marketing & Commercialization Manager

Location: Fully Remote with preference for West Coast Candidates

Industry: Food and Beverage

Responsibilities

• Own retailer-specific shopper programs, including displays, features, secondary placements, and shopper toolkits
• Coordinate digital and print coupons, clearing-house activity, offer strategy, trade tools, redemption tracking, and Finance / Sales alignment
• Manage demo and sampling programs tied to key retailer resets
• Own commercialization after the handoff from Brand and Content, including PIM, retailer portals, item setup, POS, sell sheets, asset trafficking, and launch readiness
• Serve as Marketing’s primary point of contact for Sales and develop buyer-facing stories on sell-through, velocity, incrementality, and category recruitment using SPINS, Circana, Nielsen, and account data
• Run tactical account-level retail media and digital shelf work within Growth’s framework; Growth owns strategy and platform management for Amazon, Target, and Walmart

Candidate Profile

• 4+ years of shopper marketing experience; target 4–6+ years in shopper, trade, retail, or customer marketing within CPG
• Food or beverage experience preferred
• Hands-on ownership of retailer-specific activation and programs that drive trial at point of purchase
• Experience managing sampling or demos around retailer reset cycles
• Coupon, clearing-house, offer strategy, redemption tracking, or trade-promotion experience; Vividly or comparable tools are a plus
• Commercialization experience with PIM, item setup, retailer portals, POS, sell sheets, asset trafficking, and launch readiness
• Fluency in SPINS, Circana, Nielsen, or retailer scorecards, with the ability to turn data into buyer-facing stories
• Comfortable partnering closely with Sales and operating hands-on in a lean team
• Walmart, Target, Whole Foods, UNFI, or KeHE relationships are strong pluses