Director of Brand Marketing

THIS IS NOT A JOB WITH FORCEBRANDS

Responsibilities

• Partner with the Founder to define and evolve the brand strategy, positioning, messaging, visual identity, and overall brand architecture.
• Lead brand storytelling across digital, retail, social, and marketing channels to build awareness, emotional connection, and brand affinity.
• Oversee packaging strategy and creative execution to maximize shelf impact and strengthen the consumer experience.
• Develop integrated brand campaigns, product launches, and seasonal marketing initiatives that drive brand awareness and engagement.
• Lead social media, influencer, creator, and community strategies to grow brand advocacy and consumer engagement.
• Direct PR strategy and agency partners to secure meaningful earned media and elevate both the brand and founder profile.
• Manage external creative partners, including agencies, freelancers, photographers, videographers, and designers, to ensure consistent, high-quality execution.
• Stay ahead of consumer trends, cultural moments, and emerging marketing opportunities to keep the brand relevant and differentiated.
• Partner cross-functionally with Sales, Operations, Finance, and other functions to ensure consistent brand execution across every customer and consumer touchpoint.
• Build, mentor, and scale the brand and creative organization as the business grows

Qualifications

• 8+ years of progressive experience in brand marketing and creative leadership, ideally within CPG, food & beverage, wellness, or other high-growth consumer brands.
• Proven ability to balance strategic brand leadership with hands-on execution in an entrepreneurial environment.
• Strong portfolio demonstrating successful brand building across packaging, integrated campaigns, creative systems, and consumer marketing.
• Exceptional storytelling skills with experience translating founder or company vision into compelling brand narratives.
• Experience leading and managing creative agencies, production partners, and freelance talent.
• Demonstrated success building, developing, and mentoring high-performing creative or brand teams.
• Broad experience spanning brand marketing, social media, content, digital marketing, retail marketing, and packaging.
• Self-motivated, adaptable, and comfortable thriving in a fast-paced, high-growth environment with evolving priorities.