Brand Marketing Director

About the Company

This high-growth functional beverage company is reimagining what “better-for-you soda” can be. The product blends sparkling tea with natural caffeine, clean ingredients, and real functionality—delivering energy and refreshment without compromise. With rapid national expansion across top-tier retailers—including natural, conventional grocery, club, and premium specialty—the brand has built strong velocity at shelf alongside a growing direct-to-consumer presence. Now entering its next chapter, the company is investing in bold, culturally relevant marketing to match its commercial momentum.

About the Role

The company is seeking a Director of Brand Marketing to bring the brand to life in the real world—where consumers shop, discover, and engage. Reporting directly to the CEO, this is a highly hands-on role focused on execution, creativity, and speed. This is not a “sit back and strategize” position. It’s for someone who loves building from zero to one—translating brand vision into tangible, memorable experiences across retail, partnerships, and cultural moments. You’ll own how the brand shows up everywhere it matters: in-store, in-market, online, and in collaboration with influencers, retailers, and like-minded brands.

Responsibilities

• Lead end-to-end execution of brand marketing across retail, field, events, partnerships, and collaborations
• Develop and activate standout retail programs with key national accounts—turning shelf presence into storytelling moments that drive conversion and buzz
• Concept and execute creative campaigns with influencers, creators, and brand partners that extend reach and cultural relevance
• Build co-marketing initiatives with retail partners that go beyond standard promotions—think experiential, social-first, and community-driven activations
• Bring the brand to life through sampling, events, pop-ups, and grassroots activations that create genuine consumer connection
• Translate brand strategy into compelling creative assets across in-store, digital, and experiential channels
• Partner closely with growth, DTC, and social teams to ensure a cohesive and elevated brand voice across all touchpoints
• Collaborate with external agencies, creators, and partners to develop campaigns—then own flawless execution
• Maintain a sharp eye for detail across packaging, retail displays, decks, and all outward-facing materials
• Operate as a highly autonomous builder who thrives in fast-moving environments and gets things done without waiting for perfect conditions

Qualifications

• 7–10+ years in brand marketing, ideally within high-growth CPG (beverage experience is a strong plus)
• Strong foundation in classic brand management with a modern, scrappy execution style
• Proven success launching and supporting national retail accounts and driving in-store activation
• Hands-on experience with influencer marketing, partnerships, and experiential campaigns
• Track record of creating culturally relevant campaigns that resonate beyond the shelf
• Comfortable in founder-led, entrepreneurial environments with limited structure
• Highly creative, action-oriented, and energized by testing, learning, and iterating quickly
• Collaborative, low-ego approach with the ability to work cross-functionally and externally with ease

Why This Role

• Join a breakout brand with real traction, not just hype
• Work directly with a founder—your ideas won’t sit in a deck, they’ll hit the market
• High ownership and visibility with the ability to shape how the brand shows up nationally
• A fast-paced, creative environment that values bold ideas and decisive action
• The chance to help define the next generation of functional beverages—and make it impossible to ignore

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices and strive to create a workplace that reflects the communities we serve.