Paid Marketing Copywriter

Company Description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description

Forbes Advisor is looking for a Paid Marketing Copywriter working across all verticals and domains.

The position will report to the Paid Marketing Content Manager, and the successful candidate will also work closely with the in-house paid marketing and publishing teams. The primary responsibility of the role is to create content that seamlessly aligns with the chosen platform. The content must maintain a sales-driven tone while promoting a range of offers and opportunities to users.

The successful candidate will be responsible for creating and maintaining template-based paid marketing content pages in either WordPress or Build.io CMS for various content verticals and web brands and managing page request workflows between the paid marketing and where required the publishing teams.

This role is fundamental to business success, ensuring we are able to publish engaging and high-converting content quickly, accurately, and to the highest standards. We are seeking a proactive, detail-oriented individual to help Forbes Advisor leverage and scale our paid marketing content across multiple verticals and web brands.

Responsibilities:

• Craft advertorial content tailored to resonate with diverse audiences.
• Ensure all content adheres to brand guidelines and messaging while remaining authentic to the publishing platform's environment, audience and style.
• Working with the Paid Content Manager and Paid Marketing team to ensure requests are completed in a timely manner.
• Work closely with design teams to enhance visual storytelling and ensure cohesive messaging across advertising campaigns.
• Be flexible in your work schedule to accommodate meetings and communications with a global team. Workgroup time zones extend from IST (India) to Pacific Standard (PST) USA.
• Become an advanced WordPress/Build.io user within the paid page templates on various websites. You will be expected to be able to make changes to all paid template components self-sufficiently.
• Manage copy and hands-on page production at a pace to meet established deadlines and to a high standard of accuracy. Attention to detail is vital and expected.

Requirements:

• Proven experience as a copywriter, preferably with a focus on paid advertising platforms (SEM, Native, Paid Social).
• Strong understanding of paid advertising principles, language, and effective engagement strategies.
• Ability to adapt writing style to match different brand voices - across various different publishers.
• A high level of attention to detail is vital. The pages you create and review/approve should have very few, if any errors.
• Experience with WordPress or Build.io CMS is highly preferred.
• Familiarity with project management systems such as Trello and Airtable is a plus.
• You must be a good communicator, confident to communicate effectively with varying audiences and seniority.
• You will be able to demonstrate the ability to manage your own time effectively to ensure the required production requests are completed in a timely manner.
• Development skills are not a must but an awareness of technologies such as HTML, CSS and JavaScript is advantageous.

Benefits:

• Competitive compensation package
• Ability to work remotely
• Unlimited PTO
• Every third Friday of the month off
• Winter break closure; the week between Christmas and New Years
• Home office setup
• Wellness reimbursement

Additional Information

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.