Everything we do is for educators. We’re partnering with them to advance a bold vision for education that boosts district performance and student success. At Follett Software, we empower educators across roles with technology that streamlines processes and manages information and resources to improve their schools, increase student success, and drive the future of education. We believe that by empowering educators to amplify their impact on students’ lives, we can change the world. Our goal and mission is to drive the future of education. We are inspired by educators to deliver transformative technology. Our innovative, connected solutions simplify challenges and offer a seamless and intuitive experience.

Position Overview

The Manager, Content Marketing is responsible for executing and managing high-impact content strategies that drive brand awareness, thought leadership, customer engagement, and fuel lead generation campaigns. This role oversees editorial content, customer storytelling, webinars, and social media strategy. The Manager will also lead the content pipeline, ensuring quality execution across multiple channels, and will work closely with internal stakeholders to support key marketing initiatives. This role directly manages the Content Specialist, ensuring strong alignment on execution.

Responsibilities

Implement content strategy as defined by the Senior Manager, Brand & Communications.
Manage the editorial calendar and oversee the production of blogs, case studies, white papers, and SEO-optimized content.
Develop and execute thought leadership content for Follett Software Innovators Network, including identifying guest contributors and industry influencers.
Own webinar planning, execution, and content repurposing across blogs, social media, FSIN, and other channels.
Define social media strategy and oversee its execution, ensuring content is optimized for engagement and distribution.
Manage customer storytelling initiatives, including case studies, testimonials, and feature stories.
Ensure content is repurposed effectively across digital channels, including website, email, and paid media.
Track and analyze content performance metrics to evaluate success against KPIs, optimizing strategy based on key insights and data-driven recommendations. Leverage reporting tools such as Google Analytics, HubSpot, or similar platforms to monitor engagement, conversion rates, and content effectiveness.
Other duties as assigned.

Qualifications

Desired Skill Set:

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Years of Experience: 5-7 years of experience in content marketing, social media strategy, and thought leadership.
Required Skills:
Strong writing, storytelling, and editorial skills.
Experience managing content calendars, SEO strategies, and multi-channel content execution.
Proven experience planning and executing webinars and repurposing content.
Social media strategy experience with a focus on engagement and brand growth.
Leadership experience, including managing and mentoring team members.
Familiarity with tools such as Wistia, HubSpot, and G2 a plus.

#REMOTE

EEO

Follett Software provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We are committed to providing reasonable accommodations to, among others, individuals with disabilities and disabled veterans. If you are interested in applying for employment and need assistance or an accommodation in the application process due to a disability, please contact us by email and let us know the nature of your request and your contact information.

Email: recruiting@follettsoftware.com

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