Product Marketing Generalist (SEO + Ops) - B2B SaaS

🚀 We’re Hiring: Product Marketing Generalist (SEO + Ops)
Location: Remote
Experience: 2–4 years
Team: Growth

🌱 About Flowace
At Flowace, we’re building the operating system for workplace productivity.
From time tracking to workforce analytics, we help companies answer one simple but powerful question:
👉 _“Where is time actually going—and how can we improve it?”
_Our platform enables teams to work smarter, leaders to make data-driven decisions, and organizations to scale productivity without micromanagement.

🎯 The Role (What You’ll Own)
This isn’t a narrow role.
You’ll sit at the intersection of:
Product Marketing × SEO × Marketing Operations × Growth
You’ll help us:

• Tell our product story better
• Build a predictable inbound engine
• Fix and scale our marketing systems

If you enjoy going from insight → execution → measurable growth, this role is for you.

🧠 Shape How the Market Sees Flowace

• Turn product capabilities into clear, differentiated positioning

• Craft messaging that resonates with HR leaders, founders, and operations teams

• Own landing pages, feature pages, and product narratives

• Support feature launches & GTM execution

🔍 Build Our Organic Growth Engine (SEO)

• Identify high-intent keywords around:

• employee productivity

• time tracking

• workforce analytics

• Drive organic traffic that converts into demos & trials

• Optimize content, pages, and site structure for ranking + conversion

• Continuously improve keyword rankings, CTR, and pipeline contribution

⚙️ Fix & Scale Marketing Systems (Ops)

• Make tools like HubSpot, GA4, Search Console actually talk to each other

• Set up clean attribution, tracking, and reporting

• Build dashboards that answer:

• 👉 “What’s driving revenue—not just traffic?”

• Improve funnel from visitor → lead → demo → customer

✍️ Execute Like an Owner

• Launch landing pages, blogs, and campaigns—fast

• Work closely with design, product, and founders

• Create content that helps sales close—not just marketing generate leads

🧩 You’ll Fit Right In If You…

• Think like a marketer, act like an operator, and execute like a founder

• Are comfortable with ambiguity and ownership

• Care deeply about results over activity

• Love connecting data + storytelling + product

🔧 What You Bring

• 2–4 years in B2B SaaS / product marketing / growth
• Strong hands-on experience with SEO (strategy + execution)
• Experience with tools like HubSpot, GA4, GSC, Ahrefs/SEMrush
• Ability to go from 0 → 1 and then scale what works
• Strong written communication (clear, sharp, no fluff)

✨ Bonus Points

• You’ve worked on HR tech / productivity tools
• You’ve improved SEO that led to actual pipeline growth
• You understand SaaS funnels (MQL → SQL → Revenue)
• You can tweak a CMS page without waiting on engineering

📊 How We’ll Measure You

• Organic traffic that converts into qualified leads

• Growth in demo requests & inbound pipeline

• Website conversion rate improvements

• Clean, reliable marketing attribution & reporting

• Contribution to revenue (not just clicks)

💡 Why Join Flowace

• Work directly with founders and leadership

• High ownership

• Build marketing systems from the ground up

• See your work directly impact revenue and growth

🚨 Final Thought
If you want a role where you just “manage campaigns,” this isn’t it.
If you want to build, experiment, and own growth at a fast-scaling SaaS company—
👉 Let’s talk.