Email and Lifecycle Marketing Manager

Flournoy Health Systems is seeking a strategic and detail-oriented Email & Lifecycle Marketing Manager to lead the development, execution, and optimization of email and lifecycle campaigns across a portfolio of homecare brands. This role will play a critical part in enhancing lead nurturing, caregiver engagement, and improving conversion at every stage of the customer journey.

This role is remote, in Georgia, and will require some travel.

You will work cross-functionally with creative, content, paid media, and operations teams to translate insights into impactful, performance-driven campaigns. Your focus will include building, automating, and optimizing workflows, lead scoring, email and SMS flows, nurture sequences, and personalized messaging that fuel strategic growth and long-term customer loyalty. In order to be successful in this role you must have 100% fluency in Hubspot

Key Responsibilities:

1. Email , SMS & Automation Strategy

• Develop and execute a comprehensive email and lifecycle marketing strategy across multiple brands and audiences.
• Build segmented journeys, nurture campaigns, and trigger-based flows tailored to lead, prospects, referral sources, clients and caregivers.
• Collaborate with the Director of Marketing and Advertising & Paid Media Manager to align lifecycle initiatives with quarterly marketing goals and broader business objectives.

2. Execution & Campaign Management

• Create and deploy email and sms campaigns (promotional, transactional and re-engagement using Hubspot.
• Work with the design and content team to ensure on-brand, high-performing email creatives.
• Partner with intake, sales, and people and culture teams to ensure aligned communication across touchpoints.
• Conduct regular A/B testing on subject lines, content, send times, and CTAs to improve engagement and conversion rates.

3. Compliance & Deliverability

• Ensure email programs adhere to HIPAA, CAN-SPAM, and GDPR compliance where applicable.
• Maintain email health through proper list hygiene, opt-in practices, and deliverability monitoring.

Qualifications

• 3+ years of experience in email or lifecycle marketing, preferably in service-based multiproduct, multilocation business.
• Strong understanding of CRM platforms and marketing automation tools (GoHighLevel, HubSpot, Salesforce, etc.).
• Hands-on experience managing segmentation, journey building, and automation flows and sequences.
• Solid knowledge of email analytics and performance reporting.
• Basic HTML/CSS and email template editing experience is a plus.
• Exceptional attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously.
• Strong written communication skills and a passion for improving client experience.
• Comfortable working in a fast-paced, evolving environment with multiple stakeholders.