Assistant Digital Marketing Manager

Job Description

The Assistant Digital Marketing Manager supports the Director of Digital Marketing with strategy and execution on Guidewell's digital acquisition platforms. The Assistant Digital Marketing Manager is responsible for prioritizing, coordinating, resourcing, and implementing digital marketing tactics across GuideWell brand websites and other digital assets, working with the rest of the digital marketing team and our internal stakeholders to field requests and transform objectives into actionable strategies. The Assistant Digital Marketing Manager also works on digital marketing analytics reporting, additional project tasks and implementation services as needed.

Important to Know

• This roles work hours are Monday -Friday on Eastern Standard Time Zone
• Occasional travel required for events, meetings, and/or training

What You Will Be Doing

• Own the organization and prioritization of incoming requests for the digital marketing team and implement those requests or assign them to other team members as needed. Works within the team’s project management and content management systems to ensure incoming requests are being managed in a timely and accurate manner.
• Manage webpage creation, maintenance and optimization within the enterprise content management system
• Partner with segment owners and other internal stakeholders to execute brand and product marketing content on digital channels to drive awareness, positioning and engagement efforts
• Manage the use of core marketing technology platforms such as Invoca for call tracking as well as author and validate redirects and campaign URLs for marketing attribution
• Monitor and analyze performance using platforms such as Google Analytics and Google Search Console; provide insights to internal stakeholders and identify opportunities and areas for improvement using dashboards and reports created in Looker Studio
• Assist other digital marketing team members with digital marketing tasks and projects as needed
• Research and identify technical fixes and opportunities that will drive improved website performance; partner with IT to ensure improvements are implemented correctly
• Stay up-to-date on ever-changing trends within digital marketing and develop strategies aligned to these trends where relevant
• Ensure partners, stakeholders and requestors have a strong understanding of the digital marketing team’s processes and requirements and follow them, providing all necessary assets for each submitted request
• Ensure consistency of content, design, imagery, and visual components across GuideWell brand websites

What We Require

• 3+ years related work experience in marketing
• Related Bachelor’s degree or additional related equivalent work experience, with the ability to create, test, and optimize digital existing and new content
• Experience with marketing for digital platforms and associated analytics
• Experience working within a project management platform
• Experience working within a content management system
• Demonstrated familiarity with Google Analytics and Google Data Studio / Looker Studio with the ability to dig into the data to drive priorities and decisions
• Demonstrated knowledge of digital analytics tools and emerging digital channels

What We Prefer

• Familiarity with HTML, JavaScript, Bloomreach, Word Press, Drupal and/or other CMS platforms
• Experience managing reporting using these or similar platforms; Google Tag Manager (GTM), Power BI, Tableau
• Experience in consumer health industry
• Ability to multitask and handle meeting deadlines Learn quickly and have ability to work independently
• Strong decision making, problem solving and project management skills

General Physical Demands

• Exerting up to 10 pounds of force occasionally to move objects.
• Jobs are sedentary if traversing activities are required only occasionally.
• Ability to travel to multiple locations for work (i.e. travel to attend meetings, events, conferences)

What We Offer

As a Florida Blue employee, you will thrive in our Be Well, Work Well, GuideWell culture where being well as an individual, and working well as a team, are both important in serving our members and communities.

To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:

• Medical, dental, vision, life and global travel health insurance
• Income protection benefits: life insurance, short- and long-term disability programs
• Leave programs to support personal circumstances
• Retirement Savings Plan including employer match
• Paid time off, volunteer time off, 10 holidays and 2 well-being days
• Additional voluntary benefits available; and a comprehensive wellness program

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.

To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.

Annualized Hiring/Offer Range: $59,800 - $74,700

Annualized Salary Range:$59,800 - $97,100

Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.

We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.