Flipster_(flipster.io)_ is a next-level trading platform that is connecting investors to insight, and new opportunities brewing in the cryptoverse. We uncover exclusive opportunities and provide a high-performance platform to put them to work. We believe in an exciting, bold future for crypto. A decentralized, well-governed space, that sparks progress for investors, traders and amazingly innovative crypto projects simultaneously. Flipster will unlock access to ideas we can't even imagine yet. We aim to propel their development and uncover potential.

As a Digital Marketing Lead at Flipster

You will spearhead user acquisition and retention strategies driving growth through data-informed and full-funnel campaigns. You will collaborate cross-functionally to launch regionally tailored initiatives, especially for APAC markets, while optimizing conversion and increasing user retention. With a strong focus on experimentation and creative strategy, you will lead the development of impactful landing pages, ad creatives, and lifecycle marketing flows by staying ahead of crypto trends and leveraging analytics to identify new growth opportunities.

Responsibilities

Ideate, lead, and coordinate full-funnel user acquisition campaigns, and optimize customer acquisition funnels to reduce CAC and increase user retention
Drive cross-functional efforts that result in measurable acquisition growth.
Propose campaign angles based on product features, market moments, and user insights.
Champion test-and-learn culture across markets and channels.
Collaborate with content and design teams to ship high-quality landing pages, ad creatives, and email flows
Adapt and tailor campaign ideas to APAC markets with strong cultural and user behavior awareness.
Track KPIs, generate growth reports, and iterate based on data insights and market trends
Stay ahead of crypto trends, competitor activity, and platform updates to spot new opportunities

Qualifications

4-6 years of digital marketing experience, ideally with 2+ years in crypto, fintech, or Web3
Proven track record of driving user acquisition and retention through paid and organic channels
Demonstrated ability to drive user growth through creative, cross-functional marketing initiatives
Experience launching and scaling campaigns across regions, ideally in crypto, fintech, or Web3
Excellent creative judgment and understanding of what drives conversion, engagement, and virality
Excellent analytical skills and experience working with data dashboards (Looker, GA4, Dune, etc.)
Experience in crypto, fintech, or Web3