Content & Brand Marketing Manager

About Flinks 🚀

Flinks drives and empowers financial innovation by pushing the limits of what's possible.

As one of the trailblazers and advocates for open finance in Canada, Flinks has rapidly grown from its founding in 2016 to become a leader in financial data aggregation, data enrichment, and open banking.

Trusted by millions of individuals accessing financial services at world-class companies and serving innovators in lending, fintech, digital banking, asset management and insurance, Flinks is continually setting new benchmarks for the future of financial innovation. We're dedicated to continuing to provide our clients with the tools they need to stay ahead of the competition and drive innovation forward. That's where you come in.

About the Marketing Team

We are a small and highly driven team with ambitious objectives we are confident we can achieve through strong execution and a growth-oriented mindset. We collaborate closely with our product, sales, and customer success teams to drive awareness, engagement, and revenue.

About the Opportunity

This is a unique opportunity for someone who wants to lead and execute. We truly understand the importance and value of high-quality content, brand awareness, and positioning. Reporting to the Director of Growth Marketing, you will work closely with our Demand Gen Manager and Product Marketing Lead to create a unified strategy where content and brand are at the core.

You'll be responsible for planning, creating, and executing a content strategy that tells our story, reinforces our perceptions in the market, builds awareness, and drives qualified leads. You will measure the success of your strategies through clear leading and lagging indicators.

What You'll Be Doing 🔥

• Content strategy & roadmap - Define and manage a comprehensive content strategy and calendar, aligning content across multiple formats to serve audiences, tell our story effectively, and drive awareness and revenue
• Content creation & distribution - Lead the creation of engaging, high-quality content leveraging AI tools for research and drafts, ensuring effective distribution and repurposing across various platforms from inception
• Brand & storytelling - Collaborate with the executive and product marketing teams to craft compelling narratives and maintain consistency in brand storytelling across all channels
• Content measurement - Analyze content effectiveness, using insights to continuously optimize the content roadmap for maximum brand impact, traffic, and conversion
• Campaign collaboration - Partner with the growth team to produce content that supports pipeline objectives through personalized, signal-based campaigns, social campaigns, and ecosystem partnerships
• Cross-functional collaboration - Serve as the primary editor and content leader, managing content requests, interviewing and ghostwriting with subject matter experts across teams
• Process & tools - Continuously improve content creation and distribution workflows by selecting and implementing modern production and campaign management tools
• Events & partnerships - Lead the strategic planning and execution of events and partnerships to amplify our brand presence and cultivate strategic alliances

Who You Are 💪

• 5+ years of experience in content marketing, preferably within SaaS or fintech startups
• Strong skills in content creation, editing, and distribution with a consistently high-quality standard
• Proven ability to set strategic content direction and execute effectively using modern content tools and AI
• Experience managing editorial calendars, content roadmaps, and leveraging analytics for content optimization
• Experience collaborating with internal teams, contractors, and external agencies for content production
• Passionate about educating and engaging audiences through insightful and impactful content.

The Interview Process 🏗

• Head of People Ops
• Director of Growth Marketing
• Case Study
• Panel Interview