Salesforce Marketing Cloud Campaign Specialist

Salesforce Marketing Cloud Campaign Specialist

About the Role

• We’re looking for a detail-oriented and technically proficient Salesforce Campaign Specialist to join. This role will own the end-to-end orchestration of campaigns across In-App, Push, and Email within Salesforce Marketing Cloud (SFMC), and will also play a key role in segment creation and activation in Salesforce Data Cloud.
• You will be responsible for building, testing, QA, executing, and reporting on campaigns with precision, while ensuring segments are well-defined, activated, and leveraged efficiently in Marketing Cloud.

Key Responsibilities

• Build and manage customer journeys in Journey Builder, incorporating complex logic.
• Create, test, and deploy campaigns via Email Studio, Push, and In-App messaging
• Perform rigorous QA across all campaign components to ensure flawless execution
• Build and activate audience segments in Salesforce Data Cloud for use in Journey Builder
• Maintain accurate campaign documentation including audience definitions, business rules, and journey flows
• Collaborate with internal teams to gather requirements, align on campaign goals, and continuously improve program performance
• Monitor campaign results and provide reporting and insights using SFMC and connected analytics tools

Required Skills & Experience

• 2+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Mobile Studio
• Experience using Salesforce Data Cloud to build and activate audience segments
• Solid understanding of audience segmentation, data extensions, and personalisation techniques
• Strong attention to detail in testing, QA, and campaign execution
• Analytical mindset with the ability to interpret performance data and make recommendations
• Experience with Salesforce Personalization (Interaction Studio) and one-time email recipes (desirable)
• Knowledge of AMPscript, SQL, or Automation Studio
• Familiarity with privacy and compliance standards (GDPR, CAN-SPAM, etc.)
• Exposure to tools such as Litmus and Validity testing tools

Work Details

• Shift: Monday to Friday: 6:00am- 3:00pm or 7:00am- 4:00pm PH Time; depending on business needs
• Location: Makati | *Work from Home Until Further Notice
• Status: Full time employment