Partnership Marketing Consultant (Client Hire)

Flexing It is a freelance consulting marketplace that connects freelancers and independent consultants with organisations seeking independent talent.

Flexing It has partnered with our client, a leading global FMCG firm who is looking for a Partnership Marketing Manager

Key Responsibilities:

1. Activation Management & Execution

• Lead, coordinate, and execute brand activations across multiple African markets in alignment with AFCON & WAFCON events.
• Collaborate with local market teams and agencies to deliver creative, consistent, and culturally resonant brand experiences.
• Drive implementation of Gift with Purchase (GWP) programs, in-store sampling, and omnichannel activations.

2. Stakeholder Management

• Serve as the central liaison between marketing, shopper marketing, customer development (CD), supply chain, and local country teams.
• Facilitate daily or weekly calls with internal and external stakeholders to ensure smooth execution and agile issue resolution.

3. Tracking, Measurement & Reporting

• Own and manage the activation performance dashboard—tracking KPIs such as reach, sales uplift, ROI, etc., by country and initiative.
• Monitor in-store readiness, stock availability, and activation quality in coordination with Business Development Managers (BDMs).
• Provide ongoing recommendations to optimize activations based on real-time performance data.

4. Commercial Excellence

• Ensure stores are campaign-ready: fully stocked, merchandised, and compliant with activation timelines.
• Partner with CD teams to enforce planogram compliance and enhance shelf visibility.

Key Requirements:

• 4+ years of experience in brand management, trade marketing, or activation execution within the FMCG sector.
• Strong project management and multitasking abilities with a proven track record in cross-market coordination.
• Experience working in a matrix environment with cross-functional and cross-country stakeholders.
• High proficiency in Excel, Power BI, or other data tracking/visualization tools.
• Exceptional communication, negotiation, and stakeholder management skills.
• Self-motivated and able to thrive in a fast-paced, high-pressure environment.
• A passion for sports marketing and cultural engagement is highly desirable.