Product Marketing Manager-EU

Position Summary

A Product Marketing Manager EU Region will be responsible for developing and implementing robust marketing strategies for the region aligned with the business objectives. This role will bring a positive mindset to the growing team ensuring effective collaboration with cross-functional departments to deliver business results. This function will play a key role in defining priorities and initiatives to achieve a sustainable and profitable growth across the Flexicare portfolio. This role requires not only marketing expertise but also a strong clinical acumen to effectively communicate clinical value and address healthcare professionals’ needs.

Key responsibilities:

·       Translate and implement international strategies for the portfolio, tailoring the approach to regional market needs and opportunities.

·       Develop and execute a regional marketing plan that aligns with global objectives, addressing local market demands to drive business growth.

·       Roll out regional positioning, messaging, and sales toolkits, while providing comprehensive training to sales teams on effective implementation.

·       Monitor and report on KPIs to evaluate the success of initiatives, proactively identifying areas for improvement and optimization.

·       Collaborate with local, regional, and international teams throughout the product lifecycle to ensure long-term profitability and sustainable growth.

·       Act as a strategic partner for all stakeholders, providing valuable market insights into the strategic planning process and ensuring alignment with business goals.

·       Equip internal and partner sales teams with the tools, training, and resources needed to effectively communicate our value propositions.

·       Develop and deploy co-marketing initiatives with key partners to amplify product messaging and reach new customer segments.

·       Conduct regular field visits to gather insights, understand customer needs, and identify opportunities to improve sales effectiveness.

Experience, Qualifications & Skills:

ESSENTIAL

·       Science or Business based bachelor’s degree or equivalent

·       5+ years of experience in product management, or related roles within a healthcare or med-tech company

·       Proven track record in successfully launching regional initiatives and driving regionally relevant marketing projects.

·       Proficiency in English and a second regional language

DESIRABLE

·       Experience in Airway Management market

·       Experience in digital marketing

Aptitude & Values Required:

ESSENTIAL

·       Strong Clinical acumen

·       Excellent written and verbal communication

·       Strong project management to delivery on-time and in budget

·       Strong networking and collaborative behaviour

·       Analytic mindset with the ability to interpret data and translate insights into actions

·       Highly driven, motivated and results orientated

·       Proactively identify opportunities or challenges and takes action to address them.

·       Customer focused with ability to work with multiple stakeholders and territories.

·       Willing to travel up to 50%

DESIRABLE

·       Comfortable working in a matrix organisation