Product Marketing Lead

This role can be based anywhere in Australia or the West Coast of the USA, we have an office in Adelaide with hybrid working options and then remote first in other locations.

Do you love a combination of B2B Product Marketing for Enterprise customers, with a product that is a first of it's kind hardware that uses Space Technology (our own Fleet of Satellites) within a scaling startup environment?

We're looking for a Product Marketing Lead or also open to someone a little more Senior, say Head of Product Marketing as long as you know and are happy with the fact this will be very hands on to start with the scope to grow your team in the next 1-2 years.

Our Product - ExoSphere - leverages space technology, 3D multiphysics and AI to map mineral systems in real-time with near-zero environmental impact. This enables explorers to make faster, data-driven decisions onsite with access to real-time 3D imaging AI-powered insights to increase drilling success rates and reduce time to discovery and environmental footprint.

You will report into and work closely with our CMO to define our GTM strategy, ICP, Product and Messaging strategy and more. You will also partner with the broader marketing team on execution and work very closely with our sales team to ensure we understand our customers and enable our Sales team with the collateral to solve their problems.

With our Product being highly technical and hardware driven, we are looking for Senior Product Marketers with experience in similar Products that have a hardware element or industries (Mining/Geology/GeoSpatial/Deep Tech) with Enterprise B2B experience, B2C or purely SaaS experience isn't quite a match.

About the role

There is a genuine opportunity for this person to grow and scale a team, with an unblocked path to a Head of Product Marketing role in the longer term.

As a key partner to marketing, product, and sales teams, you'll develop and execute comprehensive go-to-market strategies aligned with business objectives. You'll drive data-driven pricing strategies through ROI analysis and financial modelling, while crafting compelling product positioning and messaging that resonates with target customers.

Leading our AI-powered product launches, you'll manage beta programs, develop demonstrations, and create strong value propositions that highlight product benefits. Your role includes equipping sales teams with effective tools, building customer relationships for valuable feedback, and conducting market research to identify opportunities and differentiate from competitors.

You'll track marketing metrics to optimize campaign performance, and serve as a marketing representative in cross-functional initiatives, collaborating with product management, sales, engineering, and design teams to ensure successful product launches and marketing campaigns.

What we are looking for:

The 3 key requirements to match before applying:

1. Senior Product Marketing experience, not a specific number of years but you have been the person leading Product Marketing Strategy

2. Experience with companies / Products in Hardware/Deep Tech that sell to Enterprise B2B customers. B2C or purely SaaS experience isn't quite what we're looking for.

3. People management/leadership skills, ideally you've managed others already even if only very small teams.

You will need to have led product marketing, GTM and pricing strategy, product messaging and execution and demonstrate the impact of your work on revenue in your previous roles.

On top of that you'll have great communication and presentation skills, demonstrate strong data driven decision making and commercial acumen.

About Fleet Space

Fleet Space Technologies vision from the beginning was to build technologies to help humanity explore and connect the Earth, Moon, and Mars.

This led us to develop and launch one of Australia’s largest constellation of satellites, create our satellite-enabled mineral exploration technology (ExoSphere), and send Australia’s first seismic technology (SPIDER) to the Moon in 2026. ExoSphere, our end-to-end mineral exploration solution powered by space and AI, aims to accelerate critical mineral discovery needed for the clean energy technologies foundational to humanity’s clean energy future.

As part of Fleet’s founding vision, we also apply our technology to innovative solutions for defense and space exploration, including an upcoming mission to the Moon. Headquartered in Adelaide, South Australia, Fleet has rapidly grown to over 130 employees including a growing team in the USA, Canada, and beyond.

We have raised over $200M AUD in venture funding, backed by premier investors including Blackbird, TVG, Grok, and In-Q-Tel including our most recent $150m Series D in December 2024, at a valuation of over $800m.

In 2023 we were recognised by the Australian Financial Review (AFR) as the #1 fastest growing technology

company in Australia.

Company Culture

As a company, we are revolutionising the exploration of new worlds with advanced space technology to build a more prosperous future for humanity.

As a culture, we are ambitious, innovative, and collaborative and we put our customers first in everything that we do.

Our company values guide us to our North Star of ambitious, collaborative success - AD ASTRA (“To the Stars!”)

Add Value: Obsessively add value for our customers

Drive Excellence: Benchmark against the best

Agile Action: Take Action. Independent, fast, frugal action

Seek Truth: Be curious. Explore

Take Responsibility: Make decisions and own them

Radical Ideas: We are unique. We do things differently

Always Deliver: We always find a way to get it done on time

Our benefits include:

- We have an extremely flexible work culture, with a mix of onsite, hybrid and remote workers who take time for school runs, exercise and appointments. It's about getting the work done, not time at desk.

- Equity (ESOP) grants.

- 20 days of annual leave + 10 extra Wellness days per year.

- Learning budgets.

- Access to confidential Psychologist appoints via our Employee Assistance Program.

- Plenty of opportunity to be part of an amazing STEM program to create the next generation of explorers.

Fleet is an Equal Opportunity Employer; employment with Fleet is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, colour, religion, gender, national origin/ethnicity, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.