Content Marketing Manager

FlavorWiki is evolving into a next-generation, AI-enabled platform transforming how the world’s leading brands understand product experience.

We help R&D, Marketing and Consumer Insights teams move beyond fragmented, slow-moving research models by delivering real-world, in-context consumer data at a global scale, connecting product, perception, and performance in a single platform.

As we enter this critical growth phase, we recognize content is a core revenue driver, not a support function, and are building a modern, high-performance go-to-market engine. We are looking for a Content Marketing Manager to own and scale our content strategy end-to-end.

This role sits at the center of growth, translating complex product capabilities into clear, compelling narratives that generate pipeline and accelerate enterprise deals.

You will be the primary owner of our content engine at a pivotal inflection point, shaping how FlavorWiki shows up in the market.

Key Responsibilities

Content Strategy & Execution

• Own content strategy across awareness, consideration, and decision stages, aligned to revenue and pipeline goals
• Translate product capabilities into persona-driven narratives (R&D, Sensory, Consumer Insights, Innovation leaders)
• Partner with Growth, Sales, and Product to ensure content directly supports deal progression and win rates
• Build and manage a high-impact editorial calendar tied to product launches, campaigns, events, and sales priorities

Content Development

• Move beyond static content and introduce engaging, conversion-oriented formats
• Develop content across formats:

- Thought leadership (blogs, POVs, whitepapers)

- Sales enablement (case studies, one-pagers, decks)

- Demand generation (LinkedIn content, email sequences, landing pages)

- Multimedia (short-form video, webinars, interactive demos, tools/templates)

Content Operations & Scaling

• Manage and optimize existing agency and contractor relationships

• Build a scalable content production model leveraging freelancers, AI tools, and internal SMEs

• Interview and ghostwrite for internal leaders (CEO, CGO, Product, Client Partners)

Performance & Optimization

• Own content performance metrics:

- Traffic, engagement, and SEO rankings

- MQLs, pipeline contribution, and conversion rates

• Continuously optimize content based on data, search intent, and buyer signals
• Identify and double down on high-performing content themes

Requirements

• 3 to 5 years in B2B content marketing, ideally in enterprise SaaS, data, or AI platforms
• Proven experience supporting sales-led GTM motions (not just brand/content for traffic)
• Strong portfolio demonstrating ability to:

- Simplify complex, technical products

- Tell compelling, insight-led stories

- Write across the full buyer journey

● Experience creating multi-format content, including video, webinars, and interactive assets

● Experience managing agencies, freelancers, and production workflows

● Highly organized with the ability to manage multiple workstreams in a fast-paced environment

Skills

• Strong understanding of:

- SEO fundamentals (keyword strategy, intent mapping, on-page optimization, internal linking)

- Content analytics and performance tracking

Bonus

• Experience marketing to CPG, Consumer Insights, or R&D/Sensory audiences
• Familiarity with AI-driven products or data platforms
• Light design capability (Figma, Canva)

Why Join FlavorWiki

• Help scale a next-generation AI platform transforming product experience research
• Work at the center of growth and revenue generation
• Shape how the company communicates its value globally
• Be part of a fast-growing, high-impact global startup

About FlavorWiki

FlavorWiki (Global Product Insights AG) is transforming how companies understand and optimize product experience at scale.

Our AI-enabled platform connects real-world consumer behavior, product insights, and performance, giving global brands continuous visibility into how their products perform in the market.

We work with leading companies across food, beverage, and consumer products, helping insights, innovation, and R&D teams make faster, more confident product decisions.

Application process:

FlavorWiki will review every submission carefully and will get in touch with all applicants who provide the information and documents as requested, and make a great fit for the role. The application process includes:

1. Filling the online application form.

2. Submitting a CV in English.

3. Submitting a short presentation video/audio in English.

Applicants will be notified via email if they are selected for an online interview.

Please do not reach out to members of FlavorWiki on LinkedIn, email or otherwise. We accept applications via this job portal only. Those who do attempt to reach out via other channels will have their application nullified. All applications made by this job portal will be reviewed and responded to those who match the job requirements.